Los Angeles, California, United States
★ PROFESSIONAL SUMMARY: I love the challenges that each day brings in the marketing and communications field. As a team player, I take pride in making an appreciable impact with a well-calculated strategy that is data and technology driven. I go above and beyond to get the most from marketing insights, engagements and analytics which have contributed to my success. I'm an accomplished and high-impact management professional with demonstrated experience in leading various aspects of marketing, communication, and PR initiatives to unprecedented growth and productivity. I've been acknowledged for out-of-box thinking and record of exponentially driving brand awareness, product positioning, and market share. My expertise is in engaging key partners and devising winning strategies to penetrate the market, reach the target audience, increase revenue, and generate leads. I'm a creative and persuasive communicator focused on maximizing efficiency and profits through marketing concepts that engage customers and guarantee high conversion rates. ★ COMPETENCIES + LEADERSHIP IMPACT: • Research: Conduct market research and analysis to identify SWOTs in the competitive landscape to stay abreast of best practices and innovative technologies. • Marcomm Strategy: Design and implement integrated marcomm campaigns that support enterprise goals and objectives for internal and external audiences. • Engagement: Spearhead strategies that can increase engagement and customer experience. • Content Creation: Develop content strategy for e-commerce initiatives and optimize SEO and brand messaging. • Leadership: Manage and coach a team with guidance, mentorship, and performance feedback that drives high performance rooted in creativity, collaboration, and responsible execution. ★ TECHNICAL SKILLS: • Salesforce • Hubspot • Constant Contact • Tableau • Adobe Cloud Apps • Google Analytics • Social Media Advertising and Marketing • Canva • Microsoft Office Suite
My role is focused on helping align and integrating marketing operations, branding, and communications. My responsibilities vary, but combine the following functions: 1. Strategic Marketing Leadership - Helping guide marketing direction and ensure the company’s messaging, branding, and positioning stay consistent during change. 2. Integration Management - Assisting with combining processes, teams, technologies, and branding efforts. 3. Advisory / Executive Coordination Responsibilities include: * Helping coordinate an integrated marketing integration strategy * Aligning brand messaging across organizations * Advising leadership on marketing and communications * Executing marketing transition plans * Website integration * Brand consolidation or co-branding * Internal communication alignment * Client communication during the transition * Aligning service line messaging * Integrating thought leadership and event strategies * Standardizing client-facing communications * Preserving legacy brand equity while introducing the parent company brand * Working closely with integration leadership team * Coordinating with cross-functional teams * Helping evaluate risks and opportunities during integration * Recommending communication strategies for clients and stakeholders
• Define and lead the organization’s long-term marketing and communications strategy, ensuring alignment with enterprise objectives and market opportunities. • Segment and analyze target audiences, develop compelling value propositions, and oversee the deployment of strategic content across multi-channel ecosystems. • Champion brand integrity by ensuring consistent messaging, visual identity, and mission alignment across all internal and external touchpoints. • Track and interpret trends across health & safety, environmental engineering, and adjacent sectors to inform strategic planning and competitive positioning. • Oversee digital marketing initiatives designed to expand market presence, accelerate engagement, and strengthen brand authority. • Direct brand strategy and governance to enhance equity, differentiation, and long-term market relevance. • Partner with cross-functional leaders to uncover growth opportunities and drive integrated commercial strategies. • Lead the development and execution of integrated marketing campaigns that support revenue growth, market penetration, and customer lifecycle impact. • Build and manage short- and long-term marketing, communications, and public relations budgets; implement performance metrics and optimize ROI. • Design and refine operational systems, processes, and infrastructure to ensure efficient, scalable marketing and communications functions.
I spent some time away from the career force to handle some things for family. I also used some of the time to focus on professional development.
• Developed sales performance strategies that aligned with corporate and state-level business objectives with a focus on lead generation, acquisition, conversion, and retention. • Collaborated with senior leadership in Marketing, Communications, Legal, IT, Training, and Sales Distribution to identify communication and marketing needs to build national solutions and increase performance. • Directed field marketing and communications plans for high-value customer segments. This also included customer loyalty and lifetime value campaigns to engage and retain customers. • Led B2B strategic initiatives to help drive $60M+ of co-op marketing spend among 10,000+ agencies which led to an increase in productivity and sales (up to 230%) among marketing program participants. • Oversaw integrated communications to help transition agencies from a legacy email system to Microsoft® Outlook with Salesforce® integration in half of the projected completion time with an 85%+ satisfaction rate. • Developed communications, collateral, sales guides, direct mail, info booklets, etc., for internal and external audiences.
• Increased agent engagement of marketing tools and resources (+20% YOY) for a $35M co-op program. • Developed and implemented an open enrollment strategy for a co-op marketing program that consisted of print ads, digital marketing, financial incentives, community marketing, lead generation, operational efficiency, and training/ coaching opportunities. • Boosted a co-op program’s NPS from -57 to 10 in less than two years; increased the overall program participation and retained more than 90% of program participants each year. • Measured and reported on the effectiveness of marketing campaigns and analyzed metrics to optimize performance. • Supported the development of marketing initiatives to increase brand awareness, quotes, and sales. • Crafted U.S. field communications to independent agencies that included marketing and operational updates, new tools and resources, product launches, and facilitated training webinars.
• Led a collaborative effort to develop marketing initiatives that helped increase brand awareness, maximize operational efficiency for independent agencies, and increase revenue by up to 150% annually. • Developed strategies that increased marketing engagement by an average of 20+ points within assigned territories. • Co-developed marketing tactics in support of the program strategy. • Increased participation and engagement in a marketing co-op platform by 10% - 20% annually. • Oversaw vendor management responsibilities including but not limited to RFPs and helping ensure that vendors met SLAs. • Collaborated on marketing store/e-commerce development and management.