Appleton, Wisconsin, United States
Career oriented, professional and accomplished account/project manager with over 10 years’ experience in the digital space, experienced in e-mail marketing, managing projects, production of complex media campaigns, managing client relationships, and interfacing with internal departments, possessing extensive knowledge of handling e-commerce marketing campaigns. I’m one of those rare people who were working in the arts world, fell down the corporate rabbit hole in the wonderland of e-commerce, digital on-line marketing & social media and I loved it. I was running a non-profit theatre in California when a friend called and asked if I would take a 1 day temp job cleaning up his company’s file system, and I ended up sticking around for 10 years. Specialties: Project & campaign management, Cross-functional team building, Managing client relationships, Online loyalty rewards programs, Business communication skills, Affiliate Aggregator Tools & Microsoft suite
• Increased memberships by over 34% • Developed and oversaw ongoing digitization project to create database of historical documents including family histories, obituaries, and town records • Increased size of board from 7 to 13 board members • Led 13 member Board of Directors to establish goals, strategies and standards for emerging history museum • Developed policies, procedures, training, and recruitment programs for volunteers and paid staff members to ensure positive guest experience and growth • Served as media and community spokesperson
• Created and evaluated postings based on user engagement using Google Analytics. • Built and improved clients social media strategy. • Experienced with writing blogs using WordPress and Tumblr. • Managed social media marketing calendars. • Experienced with SEO, keyword tools and website optimization. • Experienced writing captivating copy for marketing materials and web placements.
• Organized material, determined slant or emphasis, and wrote story according to prescribed editorial style and format standards. • Collected and analyzed information about newsworthy events to write news stories for publication. • Received assignment and evaluated news leads and news tips to develop story idea. • Interviewed people in a wide range of circumstances. • Sought out and investigated stories via contacts, press releases and other media.
• Creates and implements social media plans and strategies. • Creates effective benchmarks for measuring the impact of social media programs; analyzes reviews and reports the effectiveness of campaigns. • Leverages measurement tools, including Google Analytics, Astute Social Monitoring, Facebook, Twitter and YouTube Analytics, to find way to improve on those metrics through testing and new initiatives. • Collaborates with cross-functional teams to develop social content that leverages the social media space. • Facilitates the execution of social media content. • Monitors social media outlets; proactively interacts and responds as needed. • Optimizes company pages within each digital platform to increase the visibility of BayCare Clinic’s social content. • Monitors trends in social media tools, trends and applications. • Trains and improves social media competencies of all marketing team members and others as needed. • Manages and monitors online brand reputation. • Responsible for digital media advertising tactics/campaigns, including: CPC, Geo-targeted, Facebook and Facebook re-targeted ads. • Works with vendors for media estimates, purchases and placement. • Facilitates creative/artwork development. • Tracks campaign progress and results; develops and provide reports. • Leads research, strategy and implementation of emerging forms of digital media.
• Contributed to deposit growth by cross selling and promoting additional banking products. • Responsible for generating and servicing a wide variety of accounts. • Make cold calls. • Aggressively sought and obtained quality new business through client and prospect calls and referrals. • Responsible for building and maintaining relationships, with a resulting high degree of customer satisfaction.