Lausanne Metropolitan Area
I am deeply passionate about people, how they perceive the world and what we can learn from them. In business, I firmly believe that any good strategy and any effective marketing activity plan are founded on a good understanding of the market from a consumer perspective. Throughout my 25 years career in the Market Research and Insight industry, I’m proud for having contributed to the success of businesses across multiple markets and categories through a consumer-centric perspective. As business developer, I’m increasingly concerned about supporting the development of truly sustainable businesses. Meaning, profitable to shareholders, advantageous to people (consumers, employees, community), and beneficial to environment (including with reduced negative impact). 3Ps to keep it simple: Profit, people, planet. As people manager, I’ve learned that great achievements are made best possible by working as a team. When everyone contributes through her/his own talents and skillsets. A little like when a great orchestra plays wonderful music.
Bringing the Solutions and Capabilities of Kantar Insights to Swiss-based Companies
Helping Companies who care for their customers to leverage their potential through fact-based market understanding.
Leading a team of senior global account directors. Overseeing account strategies and related sales activities across our entire portfolio (the Full View), but with special focus on POS Retail Panel. Accountable for budget planning, execution and performance monitoring of an important part of the Tech & Durable business. Commercial leader of integrating GfK retail panel business contracts into NIQ.
Fostered the relationship between GfK and some of the largest global clients in FMCG and Small Domestic Appliances. Managed multi-cultured and multi-functional teams across all continents in matrix organization. Accountable for developing and implementing GfK’s account strategy to deliver sustainable growth across Custom Research, Consumer Panel and Retail Panel business lines, including SaaS delivery (gfknewron platform for advanced data analytics and consumer insights). Directed negotiations on Global Master Service Agreements (MSA) and Global Commercial Contracts. Led key presentations and consultancy workshops for client leadership teams
Through this position, I helped international/foreign students to find their place in the Norwegian university system within the domains of mathematics & natural sciences. It also gave me the opportunity to conceive and negotiate for larger international projects as I participated in creating the European exchange program "Leonardo da Vinci" for the University of Oslo