Kenneth Barfield

Human Resources Professional | Retail Leadership, Talent Development, and Culture Building | Award-Winning Career in Luxury, Startup, and Discount Retailer. SHRM-SCP certified

Justin, Texas, United States

About

As a dedicated retail leader with 20 years of experience at top-tier companies like Nike and Nordstrom, I’m passionate about cultivating healthy, resilient, and inclusive workplace cultures that empower both employees and customers. My career has been defined by a commitment to excellence in leadership, team development, and driving results. In my current role as a Store Manager for Nike, I oversee a full-service, boutique-style retail environment, where I am directly responsible for fostering a productive and engaging workplace. My focus is on driving sales and service excellence while ensuring that my team is supported, motivated, and aligned with our organizational goals. Creating a vibrant culture where employees feel valued and empowered is central to my success. Throughout my career, I have honed my expertise in Human Resources, particularly in areas such as employee relations, performance management, talent development, and recruiting. I am dedicated to continuous learning and adapting, always striving to make well-run operations even better. Specialties: Human Resources Management, Leadership Development, Employee Relations, Performance Management, Talent Development, Recruiting & Onboarding, Strategic Planning, Team Training & Mentorship, Culture Development, Budgeting, Sales Forecasting, and Operational Excellence. Awards: Numerous Prestigious Awards, Rankings, and Distinctions for Top Performance and Leadership Excellence

Experience

  • Nike (9 yrs 1 mo)
    • Head Coach Nike by Southlake
      Aug 2022 - Present · 4 yrs

    • Assistant Head Coach Nike Factory Outlet
      Jul 2017 - Aug 2022 · 5 yrs 2 mos

      Total ownership for managing daily operations, budgets, controlling labor costs/expenses, and creating a productive environment to drive sales and profitability. Recruit, train, and prepare teams to deliver high-touch service in accordance with Nike’s culture and values. Establish individual priorities, launch initiatives and programs, and coordinate daily workflows. Deliver rewards and recognition to boost team morale. Continually develop strategies to maximize role of store within the district. Create action plans and prepare store performance reports.

  • Sales Associate at Nordstrom
    Oct 2011 - Jul 2017 · 5 yrs 10 mos

    Top performer in a competitive environment requiring expert consultative sales abilities. Ranked 3rd highest producer in department ranked 4th in company Increased personal sales volume over 20% in the second year

  • Buyer at SHOEBACCA
    Sep 2010 - Oct 2011 · 1 yr 2 mos

    Fast-growing footwear retailer with web-based retail site and physical store front. Transformed struggling flagship store while continuing to increase online sales in Sports Sole Athletic category. Created vibrant new store culture and product mix that targeted local demographic. Buyer for online store managing brands such as Nike, Jordan, Puma, Adidas, Vans, Converse Increased sales 15% in first 3 months with subsequent increases averaging 23% Raised total store volume +20%, the highest sales volume since 2007 Maximized sales through exciting events, celebrity appearances, contests, and incentives

  • Store Manager at The Children's Place
    Feb 2009 - Sep 2010 · 1 yr 8 mos

    Created new store image and service-driven culture for this high-profile retailer with annual sales revenue of $2 million. Hired, trained, and groomed team of 25 associates for career advancement. Total profit and loss responsibility. Successfully raised total store volume by 20% Within first three months received “Drive Sales Award” for highest sales growth Three-Time Winner of the Top Talent Award

  • Store Manager / Buyer at Global Feet
    Sep 2006 - Oct 2008 · 2 yrs 2 mos

    Directed operations, human resources, customer service, sales, promotions and merchandising for outlet store located on the Las Vegas strip. Managed and trained a team of 7 associates. Brought a fresh vision to the store and implemented new marketing plans that fueled steady sales. Powered sales of store to $1.2 million, broke the record for top sales out of seven stores