Memphis, Tennessee, United States
Senior product and pricing strategy leader known for solving complex business problems, transforming data into revenue, and driving execution across product, pricing, analytics, and go-to-market teams. With 12+ years of experience across B2B and B2C organizations, I’ve built a reputation for stepping into any area of the business, learning quickly, and delivering measurable results. My background blends product strategy, pricing optimization, product management, commercial strategy, forecasting, financial modeling, analytics, and cross-functional leadership. I thrive in roles where the challenge is ambiguous, the stakes are high, and the solution requires both strategic thinking and hands-on execution. I operate much like an internal consultant by diagnosing issues, aligning stakeholders, building a clear plan, and driving outcomes that matter. I’ve led initiatives spanning pricing engines, product roadmaps, new product development, GTM strategy, segmentation, BI dashboards, and multi-million-dollar revenue improvements. My work consistently delivers clarity for leadership, value for customers, and stronger performance across the business. Core strengths and capabilities include: ‣ Pricing strategy ‣ Product strategy ‣ Product management ‣ Revenue optimization ‣ Margin improvement ‣ Profitability management ‣ Forecasting ‣ Financial modeling ‣ KPI development ‣ Data analysis ‣ Market research ‣ Customer insights ‣ Competitive intelligence ‣ GTM strategy ‣ New product development & launch ‣ Power BI analytics & executive reporting ‣ Cross-functional leadership (Finance, Sales, Marketing, Operations) ‣ Agile/SAFe product ownership ‣ Roadmap development ‣ Requirements gathering ‣ High-impact problem solving ‣ Strategic thinking ‣ Rapid learning I’m energized by roles where strategy meets execution—where I can diagnose complex problems, build scalable solutions, and help organizations operate smarter and grow faster.
- Manage a team responsible for creating and managing commercial (B2B) pricing and product strategy and implementation to ensure we meet or exceed our annual growth plan, EBTIDA, and profit margins. - Partner with Finance, Sales, and other cross-functional teams to establish goals, metrics, and strategies nationwide. - Develop products and pricing logic then build pricing tools in Excel, Salesforce/CPQ, or other internal pricing engines. - Responsible for individual development of my direct reports and succession planning. - Create pricing and product concepts, roadmaps, forecasts, and implementation strategies while closely monitoring pricing and volume to adjust as needed. - Recently created and implemented a new product that generated over $6M within 12 months. - Responsible for identifying and implementing vertical specific, market-focused strategies. - Identify prospects with a high propensity to purchase services based on a variety of attributes. - Collaborate with team members on website design, strategy, and analytics. - Create and connect Power BI dashboards and other KPI trackers to summarize data in a digestible and actionable format. - Manage projects, defects, and other items with Jira, ALM, and other project management tools.
- Previously a product owner on a SAFe/Agile scrum team aligning with global teams. Brought the mind of the customer to all discussions and translated customer needs into the user interface and features we delivered. Utilized multiple sources, such as, Adobe Analytics, internal data warehouses, Power BI, and Tableau to determine business value and importance to the customer which was used to correctly prioritize features, stories, or other items needing resources. Learned strengths and weaknesses of scrum team members to increase productivity and efficiencies. Crafted reusable templates to increase efficiencies, reduce error, and monitor important metrics which are now being used by multiple Agile teams in and outside of our release train. - Marketing lead working across multiple teams and operating companies who work in both Agile and Waterfall processes. Certified and trained to manage a project in either project methodology. This work includes backend and frontend development with extremely technical problem solving. - Product owner for multiple FedEx rating and integration applications. Assigning business priority to defects, drafting product plans, and managing the applications through their product lifecycles. Create automated dashboards to monitor and report on KPIs and other metrics. - Budget lead for an organization of 6 managers with over 15 projects. Manage the relationship between FedEx and 3 vendors we work closely with. Collaborate with other team members to ensure they are correctly following the accrual, forecast, and invoice submission process. Compile, analyze, and summarize monthly budget data and report to director level and above.
- Utilized analytical software such as SAS, APT, and Power BI to run SQL code and pull large amounts of data. - Created and monitored tracking reports which led to a pricing increase of 15% (~$2M in first 3 months of efforts) through discounting compliance. - Compiled data showing an opportunity to improve processes for an estimated $8 million in additional revenue. - Worked with vendors to conduct studies of competitors and create projects communicating business intelligence of our competition. - Used data from our customer database to find potential opportunities to segment pricing based on our customer base. - Reported monthly dashboards containing financial and sales information so management and executives can have one place to track YoY efforts. - Analyzed discounting and price increase tests to determine the best strategy moving forward.
- Reviewed/approved project briefs and final creative to ensure they were within brand guidelines. - Managed the implementation and training of a project management software called Workamajig. - Created and managed a dashboard for each ServiceMaster brand. The dashboards track efforts and show effectiveness. - Managed social media, digital, and other efforts targeting Hispanics and our other segments. - Created and implemented digital marketing initiatives that focus on different strategies, such as: brand awareness, conversions to sales, and promotions. - Analyzed web pages and marketing campaigns using Google Analytics and other data sources. - Owned multiple customer surveys. Accumulated customer data, consolidated, and uploaded to an email platform to send to customers in all stages of the customer lifecycle. Then compiled the response data from which business decisions are made. - Held the relationship with the National Association REALTORS® Benefit Program, working to ensure my goal for number of units sold through NAR was met. Exceeded our goal by over 100%. - Worked with marketing agencies to complete large projects, providing them with project briefs and coaching them to the desired end state. - Focused marketing efforts towards segments with an emphasis on Hispanic and a segment we referred to as “Aspirationals”. - Managed the branding from a corporate marketing standpoint for Terminix Canada ($20 mil revenue) and Alterra ($5 mil revenue).
- Owned and managed all responsibilities and tasks related to the website used for all of our real estate marketing called “Navigator”. This includes training, content delivery and uploads, and answering any other requests or issues related to the site. - Partook in the very complex product launch of the American Home Shield Real Estate Home Warranty. During the launch, learned a vast amount of knowledge of what goes into creating, learning, and successfully launching a product. - Managed relationships with the National Association of REALTORS and the California Association of REALTORS. Ensured the marketing deliverables were met for both of these very large and important relationships. - Daily point of contact for the sales team. Answered any inquiries and worked with our in-house designer to complete ongoing marketing requests. - Worked with marketing agencies to complete large projects, provided them with project briefs and coached them to the desired end.
- Partook in prospect analysis and lead-generation by performing data mining through building relational databases. Discovered information that resulted in a large number of new prospective clients with detailed information for each bank, credit union, and mortgage company. This accomplishment resulted in high visibility and praise from upper management. - Conducted a thorough analysis of FNC’s competitors. After gaining in-depth information on the competitors, this information was presented to the sales team and placed into FNC’s Competition Library to keep the sales staff and other members of FNC current. - Shadowed sales demonstrations, learning the processes and responsibilities associated with the demonstrations and presentations. - Researched Marketing purchases and made recommendations based upon price, functionality, and software usability. - Learned a vast amount of knowledge about the Banking and Mortgage Industry, the different types and processes of mortgage loans, and expanded my knowledge and skills of Microsoft Access, Excel, Outlook, and Office as a whole.
- Helped prepare advisors for client meetings by supplying past client information, reviews of previous meetings, clients’ current portfolios, and participated in the meetings with financial advisors. - Managed the entire process of a lead generation event. Arranged the event to be held at a minor league baseball game in Memphis, TN, informed employees of their roles and tasks in the event, sent invitations, set up at the location, and conducted an event that gained the company hundreds of prospective clients, resulting in great praise and acknowledgement from participants and upper management. - Updated client information and touched base with clients using a computer system called “Client Connect”, and utilized the Microsoft Office suite to accomplish day-to-day tasks.