Altamonte Springs, Florida, United States
A passionate marketing professional with 5+ years of experience in multi-media management. I am currently working as a Media Buyer at 22Squared handling campaigns across TV, Radio, Digital and Out-Of-Home for clients like Publix, AdventHealth, Southeast Toyota and Grammarly. In addition to my current role, I also have a robust social media management and ads backgrounds from prior positions for B2B and B2C clients.
• Develop, implement, and manage paid media strategies aligned with client goals and budgets of $500k+ • Manage specific channel budgets on an average of 25+ campaigns per year across TV, Radio, Digital and OOH • Collaborate with internal teams to ensure seamless campaign execution for clients including Publix, Southeast Toyota, AdventHealth, and Grammarly • Monitor campaign performance, analyze data, and • Present performance reports highlighting key metrics to provide actionable insights for optimization • Build and maintain strong relationships with media vendors and partners
• Create content/graphics for all social channels (online presence of 5.3 million+) including Facebook, Instagram, Youtube, TikTok, LinkedIn, X (Twitter) and Pinterest • Schedule and create content calendars • Optimized and managed paid digital ad campaigns • Identify sponsorship opportunities and influencer marketing • Weekly revenue/KPI reports • Film and edit videos, add captions and optimize for effect and legalities • Respond to comments & messages across platforms • Monitor hashtags and trends to identify areas to gain exposure • Managing and updating brand guidelines • Create marketing materials and graphics • Create graphics for digital ad campaigns • Identify and manage media opportunities
As the Social Media Manager for The Family Mess Podcast, I: •Rebranded Podcast and graphics •Develop and implement social media strategy •Manage and oversee social media content for podcast (Facebook, Instagram, Youtube, Twitter) •Create and implement content calendars •Implementation of Facebook and Instagram Ads (Meta) •Create graphics for social accounts •Monitor SEO and user engagement •Collaborate with Hosts for content optimization and customization