Amsterdam, North Holland, Netherlands
A Brand Marketing enthusiast with 7 years of experience working for some of the biggest sporting goods companies in the world across the EMEA region 🌍 I've worked in various types of roles across functions such as Brand Marketing, Digital Marketing, and Sports Marketing. Areas of expertise: Brand Marketing | Strategy | Digital Marketing | Football | Lifestyle | Purpose | Arsenal FC 😉 Deep interest in music and fashion. Let's connect and talk about Brand Marketing! (or anything else really)
• Led Tiempo 10 innovation launch including launch experience (150+ attendees) in Berlin, elevating key athlete Jamal Musiala as the global face of Tiempo that grew silo revenue by +65% vs LY. • Led execution of five Tier 1 Club Third kit launches (Barca, Inter, Spurs, Chelsea, Liverpool) in partnership with city teams and clubs.
• Led strategy and execution in collaboration with Jordan Brand and internal marketing teams to develop integrated campaigns for Black History Season. Creating a strategic vision & plan to drive brand strength and Gen Z traffic to platform through content and experiences, reaching over 85M consumers across EMEA and significantly increasing brand strength (15.4%) and Gen Z traffic (21.7%). • Spearheaded the launch of the Air Max 95 Future Movement campaign across EMEA to drive $1M+ revenue and 1M+ organic consumer engagements for the business. • Partnered with global brand and production teams to create the global Purpose content series Future Movement Broadcast, reaching 100M+ consumers across EMEA key markets.
• Led Nike Sportswear's seasonal digital marketing campaigns for Nike’s full digital channel mix with a focus on Direct Marketing and membership. • Analyzed data and collaborated with the insights team to create digital consumer journeys across the Nike App, E-mail, and social channels.