Kenichiro Ishizaki

GTM & Marketing Leader | AI | Agentic AI | Enterprise SaaS | Driving Pipeline Growth in Japan

Tokyo, Japan

About

As Japan Director of Partner Sales and Marketing at Workato, I bring over two decades of expertise in marketing management and sales operations, with a focus on driving business growth and strategic innovation. At Workato, I am leading partner business hyper growth, partner alliance expansions, spearheading efforts to establish a full-function marketing team, accelerate pipeline growth, driving actual sales through partner and direct, and position the company as a leader in the iPaaS/BOAT market, leveraging AI Agent and Agentic platform technology to create impactful market strategies. Previously, I led marketing at Zendesk Japan and Cornerstone OnDemand Japan, where we doubled leads and tripled the marketing pipeline, contributing to significant double-digit growth. My collaborative approach and ability to implement transformative strategies in startups in Japan have consistently delivered results in competitive markets. Passionate about advancing marketing effectiveness and pipeline/sales results, I am dedicated to fostering innovation and achieving sustainable growth for organizations.

Experience

  • Workato ()
    • Japan Director of Partner Sales and Marketing at Workato, Executive Officer Workato Japan K.K.
      Jul 2025 - Present · 1 yr 1 mo

      • Managing partner sales and marketing at Workato Japan to drive high double-digit business growth. • Leading partner sales growth and expansion aligning marketing to achieve hyper growth. • Establishing full-function marketing team to accelerate pipeline growth in the Japan market. • Pioneering leadership in the iPaaS market and promoting effective use of AI Agent and Agentic platform technology.

    • Japan Director of Marketing and executive member
      Apr 2025 - Jul 2025 · 4 mos

      • Led marketing at Workato Japan to drive high double-digit business growth. • Establishing full-function marketing team to accelerate pipeline growth in the Japan market. • Pioneering leadership in the iPaaS market and promoting effective use of AI Agent technology.

  • Corporate Officer and Director of Marketing at Zendesk
    Apr 2022 - Dec 2024 · 2 yrs 9 mos

    • Led marketing efforts for Zendesk Inc., doubling leads and tripling marketing pipeline, resulting in double-digit business growth for Zendesk Japan KK. • Developed and implemented innovative strategies to enhance customer service and brand awareness in the competitive market. • Collaborated with cross-functional teams to drive successful marketing campaigns and initiatives.

  • Senior Director, Strategy and Marketing, Japan at Cornerstone OnDemand
    May 2020 - Mar 2022 · 1 yr 11 mos

    Senior Director, Strategy and Marketing, Cornerstone OnDemand Inc. Operating Officer, Cornerstone OnDemand Japan K.K. https://www.cornerstoneondemand.com/ https://www.cornerstoneondemand.jp/

  • Marketing Director, Japan at SAS
    Sep 2017 - Apr 2020 · 2 yrs 8 mos

    Marketing Director, Japan, SAS Institute Inc. https://www.sas.com/en_us/home.html https://www.sas.com/ja_jp/home.html

  • Director, Sales Marketing and Demand Cetner at Digital Arts Inc.
    Dec 2015 - Aug 2017 · 1 yr 9 mos

    http://www.daj.jp/en/