Scottsdale, Arizona, United States
I am a senior engineering and product executive with more than 28 years at Fender Musical Instruments Corporation, where I currently serve as Senior Vice President of Engineering. I lead global teams across hardware, software, and digital systems, with a focus on building strong organizations, guiding complex product development, and delivering reliable results across multiple product categories. Over the years I have overseen the development and launch of hundreds of products from guitar amplifiers and modeling platforms to audio interfaces, studio monitors, and DAW software. My work spans analog and digital engineering, embedded systems, DSP, cloud connected experiences, and end to end product lifecycle management. I have supported major lines such as Mustang, Tone Master, Quantum, and Fender Studio Pro, helping scale them from early concepts to global production. I am passionate about improving execution, developing leaders, and creating clarity between engineering, product, and operations. My experience includes post acquisition integration, supply chain collaboration, safety and compliance, manufacturing partnerships, and building engineering processes that support both innovation and predictable delivery. In addition to my full time responsibilities, I occasionally share guidance with founders and operators on topics such as engineering team structure, product development frameworks, and hardware and software integration. I enjoy helping organizations think through technical direction, long term planning, and operational readiness on a selective and limited basis. Fluent in English and German, I hold an electrical engineering degree from Arizona State University and advanced technical degrees from institutions in Germany. I bring a global perspective, a steady leadership style, and a deep understanding of how to scale teams, products, and organizations in fast moving environments.
Lead a high-performing global engineering and software product team to exceed organizational goals by delivering new, best-in-class audio hardware and software products. Define concepts and specifications, build and guide cross-functional teams, and implement efficient, scalable processes to improve operations and manage costs. Oversee a three-year hardware and software roadmap, driving biannual product launches. Key Accomplishments: ● Led the design and managed the development and release of multiple new products annually, on time and well within budget, to exceed corporate expectations. ● Led the engineering integration of a company acquisition to streamline the product development process. ● Originated and rolled-out top-of-the-line products including the Tone Master Pro, Quantum audio interfaces, Eris Studio Monitors, Fender Tone, Fender Studio and Studio Pro.
Directed a high-performing engineering team to consistently exceed organizational goals in developing next-generation, premium amplifiers. Guided a three-year electronics roadmap that supported a steady cadence of biannual product releases. Key Accomplishments: ● Led the design and managed the development and release of multiple new products annually, on time and well within budget, to exceed corporate expectations. ● Originated and rolled-out top-of-the-line products including the Passport Series, Acoustic amplifier series, Mustang GT/GTX series, Mustang Micro, Tone Master Twin Reverb, Tone Master Deluxe Reverb amp series. ● Collaborated on a product category refresh with world-class design firm IDEO.
Achieved numerous new, and highly advanced product creations by propelling the digital hardware team, pro audio team, software team and technology support lab to build and successfully launch top products including the Mustang Floor Pedal, MFi audio interfaces, Passport Mini, and Fender Fuse 2.0. Key Accomplishments: ● Invented and directed the development of the first portable studio monitor while inaugurating a new partnership with global leader Focal for co-branding. ● Originated and managed the world’s first MFi approved Guitar and successfully achieved an exclusive distribution partnership with Apple Inc. ● Initiated the productive Scrum methodology for internal software team. ● Fender President’s Leadership Award, 2011.
Produce music for professional clients. Guide the process and provide suggestions and improvements to achieve client's musical and sound vision. Key Accomplishments: ● Achieved multiple chart successes. ● Created a remix that was exclusively used for the launch of Apple Music for a top band.
● Installed video and audio equipment.
● Assembled and wired wafer diagnostics microscopes.