London, England, United Kingdom
I find the words you need to speak to your target audience. Over nearly two decades, I have found and written those words for... SEOs - needing "perfectly optimised" copy to kickstart Google indexing and ranking. -and- Website designers or branding agencies - pitching tone and readability to perfectly match visuals and layout. Every business or organisation aspires to be seen as unique within its industry sector. It also needs to speak to its target audience in the language they: Recognise Understand - and - Use every day Whether short form or long tail, my task is to ensure your client's story, messages, services or products - all hit the sweet spot every time. No generic space filler or dull, lazy cliché to displease Google or send visitors page bouncing elsewhere. Today, customer search 'intent' demands content which serves up: - "Top to Bottom of The Funnel" Insight - "Customer Journey" On-Page Experiences and, most importantly, - "Call to conversion' (CTA) content that instantly: - Commands attention - Answers questions - Provides solutions - Engages interest - Persuades visitors - Drives enquiries - Compels action Search and Social needs Content in Context more than ever before. To satisfy Google indexing for: E-A-T : Expertise, Authoritativeness, and Trustworthiness including: - Relevance - Freshness - Deep-dive research info and data Whether you're: Starting from new Updating current content Seeking social outreach I will ensure your optimised, personalised, ‘Eyes On Page’ content is: Trusted, Engages and Converts. DM for your personalised quote...
"Search and Social needs Content in Context" I work mostly with Website Designers, Branding Agencies, SEOs, and their individual clients from all B2B and B2C industry sectors including, - Leisure and Hospitality - eCommerce - Manufacturing - Skilled Trades - Property - Legal - Financial - Professional Services Together, we create and develop a sustainable and effective online strategy - including laser sharp SEO content and social media messaging - aimed at: - Boosting brand awareness - Driving targeted search traffic - Compelling customer 'call to actions' (CTAs) to desired site conversion goals. I work to all necessary deadline schedules for producing daily, weekly or monthly fresh, relevant "dynamic content' for: - Website pages - SEO pages and content - CTA landing pages - Email marketing and - Social media marketing , including: Daily/ Weekly, blogs How-to Guides Articles Repurposed webinar transcripts Social media messaging "Content is your Message" Maximised customer experience means: - Clear, easily read and understood content at all touchpoints of engagement. At the click of a link, prospects looking for a personalised solution can directly find: - Relevant and trusted insight at every step of the way along their decision-making journey. Content is the message. Your brand, business or organisation needs a story to tell that prospects want to hear - from opening headline to the last word. My task is to ensure that your target audience: - Hears your story - Gets the message - Connects and converts to your brand as a trusted destination.