Hong Kong SAR
Be the change you wish to see in the world .
Brand Registry is Amazon's authoritative source of information on brands, powering intellectual property protection tools that help brand owners protect their brands on Amazon as well as selling tools that enable Brand Owners to grow their business. As Amazon moves to a brand-first Experience for Customers and Selling Partners, Brand Registry serves as Amazon's Brand Identity and Brand Registration services, tying Brand Identity to the catalog, Selling Partners and Intellectual Property. Through Brand Registry, Amazon will be able to provide customers with a high trust shopping experience, give brands peace of mind that they’re protected, and allow the flywheel to continue to spin. • Collaborated with global product and policy teams to enhance the Seller experience for the CN Brand Registry. • Conducted in-depth analyses to pinpoint high-value actions, resulting in improved business outcomes. • Identified user experience gaps and influenced cross-functional stakeholders for continuous improvements.
Award & Achievement GM Award Platinum Award Gold Award Pearl Award Silver Award Assignment 1 (HK Open Trade) • Responsible for Fabric & Home Care and Oral Care business. Delivered sales growth Fabric (+110% vs YA) / Oral (+30% vs YA) in 9 months • Transformed Fabric Care FMOT in 320 Open Trade stores, expanded shelf share +20% vs YA, Distribution point+10% vs YA • Launched VMP (Lite) program, created additional value for the Non-VMP store, and offered a ladder to glide path them to be VMP. Productivity per store +16% Assignment 2 (Macau / E-Commerce / Exporter) • Responsible for overall Macau market, E-Commerce (i.e. Ztore / Pandamart) and Exporter customer. Delivered sales growth Macau (+13% vs YA) / E-Commerce (+38% vs YA) / Exporter (Flat) in 12 months • Drive Macau business by Trade Up / Trade-In / Bigger Basket. Premium Portfolio sales vs YA +63%, Baseline Portfolio sales vs YA +7%, Customer Co-Create Event numbers vs YA +100% • Drive E-Commerce business by co-creating campaigns with customers to drive traffic, revamped site content to drive conversion, and refined product assortment to improve transaction value.