Lehi, Utah, United States
A respected and innovative marketer with 10+ years of experience working in the technology space leading content strategy and programming for events, campaigns and partnerships to grow brand awareness and sentiment within new and existing audiences. A positive individual who isn’t afraid to take-on complex challenges and thrives when collaborating with others in a fast-paced environment.
Ownership of all Adobe keynote program needs including Master production, schedule, budget management, speaker management/briefing, executive scheduling/rehearsals, reporting and resourcing/staffing needs for Adobe's premier events including: Adobe MAX, Adobe Summit, Adobe Sales Kick Off, and Adobe Tech Summit.
• Lead the strategy, coordination and execution of new brand communications campaigns, and partnerships to grow the Adobe brand across existing and new audiences. • Advised content and talent for celebrity filmmaker interviews, in partnership with IndieWire at the Sundance Film Festival. • Launched a social-first series, Create Change, that featured inspiring conversations with creators across disciplines, resulting in positive brand sentiment and notable press coverage. • Created branded content and media partnerships with Vanity Fair, Hulu, New York Times, Fortune and Complex • Piloted virtual events with The New York Times, Live at Home. Collaborated with editorial on topics, format, and panelists. • Amplify one-off programs to build bigger and better multi-dimensional brand level efforts including launching new web pages to curate latest stories and articles.
• Lead event strategy, programming, speaker recruitment, messaging and production to create industry leading enterprise live and virtual events across all of Adobe's products to inspire and educate prospects and customers. • Recruited and prepared internal and external speakers, including contract negotiations, payment and scheduling. • Communicated and collaborated with senior Adobe executives, design, production, and technical crews to create cohesive event experiences. • Coordinated questions for sit-down celebrity interviews with Adobe’s CMO at Adobe MAX and Summit. • Created thought-leadership sessions for the Marketing Innovation Track at Summit, one of the most highly rated and attended tracks. • Coached and programmed content for internal employee events including Adobe for All Conference and our Global Marketing Leadership event. • Reimagined content and the live event experience at the Adobe Symposium events in New York, Chicago, and Toronto
MOCCA is the leading professional association dedicated to operational excellence in marketing. MOCCA serves a community of leaders and practitioners in Marketing, Marketing Operations, Demand Gen and related fields. We provide thought leadership and education for a profession and function that is evolving and growing. We connect marketing operations-focused leaders and practitioners through executive forums, career development and networking events. We are a key resource for real world ideas, solutions and best practices. Learn more about us at www.joinmocca.com and https://twitter.com/joinmocca.
Hosted, edited and produced webinar videos, thought leadership reports and social media content to promote Omniture's new web analytics software. Also created compelling and engaging solution-oriented demand generation customer facing content that achieved over 30,000 responses and filled the sales pipeline with qualified sales opportunities. Used various social media channels to host our demand generation offer content including videos, whitepapers, surveys and guides.