Salt Lake City Metropolitan Area
Strategic marketing leader and producer with 10+ years of experience driving brand growth, creative production, and go-to-market strategies for global companies. Proven success in cross-functional leadership, content development, budget management, and aligning brand storytelling with revenue goals. Trusted team leader with deep experience in lifestyle, retail, and outdoor industries. Strong arts and design professional with a BS focused in Advertising Management from Portland State University - School of Business.
Interim Senior Director of Marketing March 2022- September 2022 Interim Communication Manager May 2022 - February 2023 Led social and content strategy to align with seasonal brand campaigns, Go-to- Market Initiatives and resort positioning Directed all brand-related projects across the resort to ensure consistent messaging and visual identity Led and mentored a team of direct reports, 10 freelance photographers, and Snowbird’s athlete team Drove advertising plans with resort business units to meet revenue goals, findng efficiencies and increased to ROAS 15.1–18.3 Managed advertising budget and oversaw annual media buy
Created seasonal marketing and sales assets for sell-in and successfully opened up sell-thru channels on nike.com and partner sites. Managed end-to-end content creation from initial brief through publishing and delivery for 12 Sports Categories and 4 Global Geography partners. Liaised with product and merchandising teams to produce authentic storytelling and align sales tools with Nike Brand. Forecasted and managed annual budget increasing output with a flat budget. Lead all negotiations for contracts, releases and usage rights (video, photo, music and location).
Managed crew and vendors on commercial productions for clients: Adidas, Columbia, Intel, Leatherman, Nike. Led location logistics, contract negotiations and budget. Coordinated post workflow with Animators, Editors/Colorist and Sound Design.