Kelsey Bigley

Director of Brand Marketing at Excel Sports Management

Saddle Brook, New Jersey, United States

About

Experience

  • Excel Sports Management (9 yrs 9 mos)
    • Director, Brand Marketing
      Jan 2023 - Present · 3 yrs 7 mos

    • Senior Manager, Brand Marketing
      Dec 2021 - Dec 2022 · 1 yr 1 mo

    • Senior Manager of Communications
      Dec 2019 - Nov 2021 · 2 yrs

  • Marketing Manager at Thuzio
    Apr 2015 - Nov 2016 · 1 yr 8 mos

  • Super Bowl Fan Experience Client Services Assistant at Burson-Marsteller
    Jan 2014 - Mar 2015 · 1 yr 3 mos

    • Assist in creating strategic plans for brands looking to get into sports and entertainment marketing • Organize and book press junkets for talent that walked Radio Row during Super Bowl 48 & 49 including Mark Messier, Justin Tuck, Nick Mangold, Jerry Rice, Marshall Faulk, Reggie Bush, Joe Haden, Tim Brown, Deion Branch and Greg Jennings • Analyze social media output for major brands including MetLife, Can-Am Spyder, Sony Electronics and Bank of America and their brand ambassadors • Supported the #MakeRoarHappen campaign for Katy Perry’s Prismatic Tour and Staples sponsorship as well as resided as a member of the media team by securing national, regional and local media that incorporated Staples messaging into concert tour summaries • Lead the crisis media team for the Washington Redskins and work with the media to create pieces that discuss the Redskins name and the meaning with Native Americans • Secured stories with top tier outlets including Fox & Friends, Huffington Post, Good Day NY, CNN, Forbes, Parade, New York Daily News, New York Post, San Francisco Chronicle, Men’s Fitness, Travel and Leisure

  • Intern at Focus Features
    Sep 2013 - Dec 2013 · 4 mos

    • Assist in screenings for Dallas Buyers Club, The Place Beyond The Pines, and We Steal Secrets by organizing RSVP's and helping in preparation • Contact talent from past films and invite them to personal screenings and premiere parties • Maintain publicity for Fifty Shades of Grey • Collect and organize press clippings for all Focus Features films

  • Intern at Sony Pictures Entertainment
    Jun 2013 - Aug 2013 · 3 mos

    • Organize Comic-Con panels for NBC’s The Blacklist • Organize HFPA panels for James Spader and Michael J. Fox during the 2013 TCA Awards • Assist in publicity for the Emmy nomination and TCA Award for Shark Tank • Pitch story ideas and create press for Katie Finneran