United States
Delivering Happiness and thankful to do so!
Delivering Happiness to our amazing customers, working alongside some of the most talented, warm, kind, and inspiring people I've ever met :)
Kelly Bakes is a flour-dusted look at life through the mediums of words and baked goods. • Develop recipes, bake, photograph dishes, and edit photographs in Lightroom for each post • Create web content and adapt voice for different applications including personal narrative, product reviews and brand promotion • Foster relationships with brands including OXO, The Center for Food Integrity, Keurig Green Mountain Coffee and Natrel to develop web content to meet brand deliverables • Develop MailChimp campaigns for new posts and managed email subscriber lists • Design web layouts for various blogging platforms including Blogger, self-hosted Wordpress and Squarespace • Featured on Babble, Cosmopolitan, Huffington Post Canada, Philly.com, Redbook
Communications • Monthly Kitchen PLAY newsletter: layout, light copyedit, check for accuracy and link-out protocol, monitor open rates • Eat Write Retreat newsletter updates: layout, light copyedit, check for accuracy and link-out protocol, monitor open rates Network Database • Maintained and grow network of participating bloggers through social media outreach • Updated current blogger data to ensure accuracy • Developed and strengthened relationship with individuals in the KP blogger network Program Support • Assisted with blogger outreach program implementation • Curated list of potential participants for each program, tailored to requirements outlined by sponsor • Handled outreach to approved list of participating bloggers • Set-up BaseCamp projects for each new program and invite participating bloggers • Created and updated workflow spreadsheet with deadlines for participants to reference during program implementation • Liaison with bloggers during program implementation and launch • Provided social media support (via Kitchen PLAY accounts) once programs go live • Tracked and reported event metrics at program conclusion Eat Write Retreat - an annual hands-on food blogging conference in Philadelphia, PA • General administrative support: social media outreach, marketing, newsletter, venue/hotel/sponsor liaison
- Assist the marketing directors and support the marketing team with marketing-related activities. - Manage social media accounts through curation of engaging video, photos and articles to build online community - Assist with the production of marketing-related materials and literature. - Coordinate the production of a wide range of marketing-related communications. - Provide support for marketing events and exhibitions as required. - Assist with the collation of information for promotional literature. - Write articles and promotional material for the company. - Update and maintain the marketing department's documentation and databases. - Organize market research. - Assess the results of a marketing campaign. - Assist the director in writing reports and analyzing data. - Help to drive online traffic with web-related campaigns. - Write online content. - Communicate with clients. - Support admissions presentations by assembling quotations, proposals, videos, slide shows, demonstration