Claremont, California, United States
I am a strategic marketing leader with over a decade of experience driving growth across multi-brand portfolios in CPG, food, beverage, and consumer goods. My expertise lies in translating consumer and market insights into strategies that increase penetration, build distinctiveness, and deliver measurable business results. I focus on brand development and innovation, from positioning and architecture to pipeline design and commercialization. I have scaled regional and national brands, launched new categories, and built portfolios that balance core loyalty with growth audiences. With experience leading multimillion-dollar budgets and cross-functional teams, I ensure every investment delivers both brand equity and ROI. What excites me most is building strategies that are meaningful, distinctive, relevant, and executed with excellence. I take pride in delivering marketing that connects with consumers, earns loyalty, and creates lasting value for the business. Specialties • Opportunity mapping through research, segmentation, and consumer insights • Brand development and positioning that sharpen relevance and distinctiveness • Innovation leadership from pipeline building to commercialization at speed • Integrated marketing that balances brand building with conversion to maximize ROI Industries: CPG • Food & Beverage • Frozen • Consumer Goods • Lifestyle
Serving as Vice Chair of the Board, supporting governance, board leadership, and strategic direction to advance the mission of promoting real dairy milk consumption in California through industry collaboration.
Collaborating with industry leaders to drive innovative marketing strategies and promote the consumption of real dairy milk in California.
Leading the marketing development and execution for our fluid South regional brand portfolio of fresh dairy products. Brands include Alta Dena, Meadow Gold, Mayfield, Purity, PET, and TG Lee.
At llama la llama, I manage and execute successful advertising and e-commerce campaigns for a diverse portfolio of brands. My role focuses on developing and implementing thoughtful marketing strategies designed to enhance brand identity and drive business growth. Specializing in diagnosis, strategy, and innovation, I also oversee brand development, creative direction, and digital and social media advertising. My expertise extends to influencer marketing, branding and packaging, and product innovation across industries such as food & beverage, beauty & skincare, and consumer services.
I founded llama la llama to bring big agency talent and experience into a boutique setting, offering personalized service without the high costs of larger firms. At llama la llama, we focus on designing brand experiences, creating smarter solutions, generating meaningful outcomes, and enabling growth. Our small team is dedicated to delivering exceptional results with a strong work ethic and practical approach, ensuring every project benefits from our passion and expertise.
As Director of Marketing at The Urgent Company (CPG brands at Perfect Day), I led comprehensive product and consumer research to identify risks and opportunities, shaping impactful marketing communications and validating product launches. I managed campaigns that optimized media mix, digital and social media, field events, and in-store displays across four CPG brands, driving digital, shopper, and field marketing initiatives. I directed the strategic development of animal-free dairy products, addressing category and brand challenges while securing board approval for a new marketing plan. My leadership fostered a high-performing team that consistently delivered measurable ROI. Additionally, I executed a rapid rebranding strategy, successfully creating 60 new SKUs across three categories in collaboration with an award-winning agency within four months.
At Cadence Kitchen, I served as Senior Marketing Director, where I utilized my deep understanding of market dynamics and consumer behavior to strategically develop the core brand identity and curate an optimal product assortment. As a consumer and market expert, I crafted comprehensive plans and strategies that resonated with target audiences, ensuring the brand’s offerings were perfectly aligned with market demands. Leading a team of five specialists in PR, social media, content creation, web development, and graphic design, I executed brand campaigns that significantly boosted sales. My integrated marketing and communications strategy achieved 100% year-over-year growth in marketing influence. Collaborating with the president, owners, and department heads, I spearheaded product innovation, enhanced project management, and maintained high standards of quality control, resulting in a substantial increase in revenue and a significant expansion of the company’s distribution footprint.