Kelly Tetterton

Partner at Clarity Partners, LLC

Greater Chicago Area

About

I have over 20 years of experience working in the digital arena, ranging from tagging some of the first e-texts in SGML to overseeing the execution of mission-critical website application development projects. I have evaluated and actively developed using a wide variety of technologies, including HTML, ColdFusion, multiple proprietary Content Management Systems, and most recently, Drupal. I am also conversant in the tools used to measure and leverage these underlying technologies for optimal organizational success, such as Google Analytics and HubSpot. None of these technologies matters without the planning and process to support it, and I’ve developed the discipline over the years to engage with the non-technological elements that ensure success. I provide the initial project estimation and expectation-setting, I resource the project teams and assist in project timeline planning, and I provide ongoing account services to actively guide clients to their next concrete success. I’ve brought that same discipline to bear internally as well: overseeing internal systems changes; developing technical processes, guidelines, and project checks; translating a transparently open culture to one of company-wide entrepreneurship through Open Book Management.

Experience

  • Clarity Partners, LLC (12 yrs 7 mos)
    • Partner
      Jan 2020 - Present · 6 yrs 7 mos

    • Director of Web Experience
      2014 - Jan 2020 · 6 yrs 1 mo

  • Duo Consulting (15 yrs 1 mo)
    • Chief Operating Officer
      1999 - 2014 · 15 yrs

    • Director of Development
      May 1999 - Sep 2010 · 11 yrs 5 mos

      Mentored junior developers, established company-wide development standards and methodologies, developed and implemented internal project processes. Created and then oversaw development of a proprietary CMS code base Assisted with creating www.csmonitor.com (Christian Science Monitor) as business / development liaison Created www.chicagoparkdistrict.com -- database, architecture, and web site, as lead developer for the project. Site was chosen as the Macromedia Site of the Day for August 2 2002 Created LCFPD.org (Lake County Forest Preserve District) -- database, architecture, and web site, as both lead developer and project manager Integrated Independence Grove Visitor's Center kiosk (example: kiosk.duodesign.com) -- database and dynamic architecture as development collaborator Created Municipalnet.com (start-up) -- initial database and web site, as both lead developer and project manager Created NextPart.com (start-up) -- database and web site, as both lead developer and project manager Created SpinLife.com -- database and web site, as lead developer Created HRMentor.com -- web site, as lead developer

    • Director of Client Services
      Apr 1999 - Sep 2010 · 11 yrs 6 mos

  • Developer at SRDS, part of The Nielsen Company
    1998 - 1999 · 1 yr

    Created online version of SRDS Business Publication Advertising Source Created online version of SRDS Consumer Magazine Advertising Source Created online version of SRDS Direct Marketing List Source Created online version of SRDS Interactive Advertising Source Created online version of SRDS Radio Advertising Source