Denver Metropolitan Area
Insights and strategy leader dedicated to driving business growth through deep, human-centered understanding. Fierce advocate for customers; committed to bringing real voices, unmet needs, and lived experiences into the decisions of the world’s most iconic and life-changing brands. Business builder with a track record of curating, scaling, and commercializing new research capabilities (including NextGen & AI-powered approaches), and of leading high-performing global insights teams. Trusted advisor to senior executives and BCG partners, shaping high-impact strategy and helping organizations unlock customer-driven growth. Experienced in using insights to fuel strategy for both B2C and B2B audiences across a wide range of industries, including CPG, retail, food & beverage, travel & tourism, financial services, consumer wellness, OTC/pharma, medical devices, e-commerce, durables, entertainment, HR/talent, higher education, non-profits, and even civil/criminal litigation.
-Lead and scale the CCI Vantage team for BCG’s Marketing, Sales, and Pricing practice area - growing it from 9 to 15 FTEs) -Orchestrate cross-functional CCI governance, capacity management, and delivery excellence; lead global CCI People Strategy, spanning staffing models, training, culture, mobility, and recruiting for 150+ FTEs within the global CCI center of excellence. -Build and commercialize BCG's NextGen insight capabilities (including AI-powered qual, digital communities, and the Insights Infusions toolkit), unlocking new opportunities with underpenetrated sectors; Deployed Insights Infusions on 50+ client projects in 2025. -Trusted senior advisor for C-suite–driven engagements, serving as BCG’s go-to qualitative expert and shaping high-impact programs across travel, retail, financial services, CPG, and more. -Active contributor to high-stakes business development, designing bespoke insight programs for marquee proposals; Curate vignettes, IP, and examples that elevate CD&I’s win rate and commercial impact. -Drive enterprise capability-building through development and delivery of cornerstone trainings that upskill BCG's generalist consultants and customer insight experts worldwide.
-Lead and grow global team of customer insights specialists (from 4 to 9 FTEs) who support quantitative and qualitative research for BCG’s client cases (spanning full range of industries, B2C/B2B audiences, and business challenges) -Chief qualitative expert in North America, and seasoned moderator for BCG’s proprietary MindDiscovery approach (awarded the 2023 Client Impact Award from BCG's Marketing, Sales, & Pricing practice for leading a MindDiscovery program at one of the world's largest travel companies) -Provide guidance to generalist consultants on design, execution, analysis, and activation of customer research to deliver on case objectives -Thought partner to senior consulting leadership on the development and commercialization of customer insight-driven offerings, and on strategies to drive continued growth for the Customer Demand & Innovation topic (and for its center of excellence - BCG's Center for Customer Insight) -Curator of best-practice research approaches and tools for deployment in BCG’s world-class client engagements
Fellow-in-Industry Lecturer for the Master of Arts Program in the Social Sciences, teaching a graduate seminar on using qualitative research to generate insights and impact for common challenges in industry (including brand positioning, communications/creative development, activation / omnichannel experience optimization, and innovation)
Manage and nurture growth and development of high-performing team of strategists and project managers; Lead staffing decisions based on client / project fit and staff growth / development goals Lead teams in execution of complex, custom research studies; Drive continuous innovation and optimization of approaches; Ensure consistency, quality, and efficiency of research projects and proposals Establish P&L goals for one-quarter of Brado Strategy practice group’s client accounts; Own relationships with major accounts and coach other account leads in building, inspiring, and tracking health of relationships
Oversee strategic / foundational research engagements for major global brands across wide-ranging industries, including both quantitative and qualitative approaches; Leverage insights to influence positioning, marketing, portfolio management, product innovation, etc. Design and facilitate dynamic workshop experiences focused on socializing insights and building activation consensus / momentum among cross-functional and agency stakeholders (including C-suite) Manage and mentor team of research directors, managers, and analysts through full life cycle of research initiatives; Ensure quality of research methods / deliverables and that all work culminates in highly strategic and actionable recommendations for client partners Manage long-term relationships with key client partners – with forward-thinking identification of opportunities to build upon past work that spans business units / categories and years
Design, manage, and analyze custom research studies for both U.S. and global clients in pharmaceutical, consumer health care, personal care, CPG, food and beverage, home goods, and entertainment industries (including consumer, patient, and physician segmentation, patient journeys, need states & purchase occasions, market structure, brand equity, communication testing, and attitude & usage studies). Moderator for focus groups and in-depth interviews. Develop interactive presentations and workshops for clients' cross-functional teams to bring consumer insights to life and socialize learnings within businesses. Leverage insights to influence positioning, marketing, portfolio management, product development, and other key business strategies.
Provide "market research for attorneys" who represent Fortune 500 clients involved in high stakes litigation; Assess how people make decisions about major issues in litigation using full suite of qualitative and quantitative research methods (including mock jury trials, live shadow jury trials, opinion surveys, post-trial juror interviews) Present research findings to attorney clients; provide recommendations for case strategy, theme development, jury selection and profiling Evaluate prospective jurors during voir dire; provide real-time / in-court strategy to clients during jury selection and throughout trial Analyze regional litigation climates based on public attitudes, demographics, verdict trends; localize recommendations for case strategy Coordinate all research logistics; ensure key project deadlines are completed on time and under budget Progressive responsibilities as follows: Consultant 2012 - 2013; Associate Consultant 2012-2013; Research Associate 2009-2011; Research Assistant 2007-2009; Intern 2006-2007. Past responsibilities: Oversee logistics of custom research projects (including phone surveys, focus groups, mock trials, and other research studies). Coordinate with market research firms, respondent recruiters, and other vendors nationwide to ensure that research is completed on time and under budget. Draft research questionnaires. Enter and analyze data in SPSS. Prepare comprehensive data reports and presentations. Design and manage TPI's national qualitative database.