Kelly Reeves

Founder & CEO | Marketing Systems & Messaging Strategist | $500M+ in Client Revenue | PR + AEO Strategy | Founder, Scale Simply & Profit | Creator, “The Unfiltered Founder” on Substack.

Greater San Luis Obispo Area

About

The things that actually block 10x growth for most founders: → Revenue has plateaued, and you feel like you’ve hit a ceiling. → You’re working harder, but the business isn’t growing. → You’re chasing the latest AI tools, tactics, and trends instead of fixing the fundamentals. → You have a great product or service, but your message, visibility, or systems aren’t converting into growth. → You’re still the bottleneck, overwhelmed by options, and unclear on what will actually move revenue. You don’t need more tactics. You need clarity on what’s working, what’s broken, and where to focus. That’s where I come in. I help established founders scale revenue by fixing the growth blockers in their messaging, offers, visibility, and systems. Not by posting more, chasing algorithms, or adding more unnecessary tools to an already crowded business. With nearly 30 years in PR and marketing, 22 years running my own agency, five companies built from the ground up, and generating more than $500M in client revenue, I’ve helped businesses navigate every major market shift, from the dot-com boom and bust to economic downturns and now the AI era. One thing has stayed true: the businesses that win aren’t always the ones with the best product or lowest prices. They’re the ones that are visible, credible, clearly positioned, and have an offer that creates real value for the right buyers. Client results: → $300K growth → $8M in annual revenue → $0 → $2.27M → $250K in untapped visibility uncovered → $500M+ in client revenue generated Founders and startups work with me because they want to: • Fix the bottlenecks slowing growth • Become more visible to the right audience • Build credibility and authority • Generate more qualified leads and revenue • Create clearer systems and a strategy built for growth I’m also the founder of Ms. Defense, LLC, where I built a company focused on helping women develop confidence, awareness, and personal protection skills. That experience reinforced something I’ve carried into every business I build: Confidence comes from preparation, clarity, and knowing exactly what you bring to the table. If your business has hit a growth ceiling and you’re ready to identify what’s holding you back, let’s connect. You can also join my Substack community, The Unfiltered Founder, where I share no-BS strategies for building a stronger, more scalable business. Join free here 👉🏼 https://substack.com/@thekellyreeves

Experience

  • Founder & CEO at Kelly Reeves Co.
    Jan 2020 - Present · 6 yrs 7 mos

    I help founders clarify their audience, messaging, and positioning so they can confidently attract dream clients, build authority, and create consistent income.

  • Content Contributor at Cybersecurity Ventures
    Dec 2023 - Present · 2 yrs 8 mos

    As a contributor to Cybercrime Magazine, my goal is to advocate for and bring awareness to the online dangers women face every day. I also aim to help promote women in the Cybersecurity industry. Cybersecurity Ventures provides cyber economic market data, insights, and ground-breaking predictions to a global audience of CIOs and IT executives, CSOs and CISOs, information security practitioners, cybersecurity company founders and CEOs, venture capitalists, corporate investors, business and finance executives, HR professionals, and government cyber defense leaders.

  • Owner at Ms. Defense
    Dec 2022 - Present · 3 yrs 8 mos

    Ms. Defense is a women's self-defense company with the mission to educate, equip, and empower women to take control of their personal safety. Training certifications and expertise include: - FSC Program DOJ Certified Firearms Instructor - Concealed Carry Weapon Program DOJ Certified Instructor - NRA Certified Firearms Instructor and Range Safety Officer - NRA Certified Personal Protection Inside the Home/Outside the Home Instructor - USCCA-Certified Firearms, Home Defense, and CCW Instructor - Cybersecurity Awareness Training Expert - Certified Mindset Coach I am dedicated to helping women protect themselves from violence and attacks, embrace their personal power, and be aware of their surroundings at all times. I am also committed to helping women create a self-defense mindset and a continued focus on training and education. Ms. Defense provides CCW training, firearms instruction, women’s self-defense and empowerment mindset coaching, and sells personal protection products such as stun devices, pepper spray, striking devices, concealed carry purses, RFID protection, and digital defense solutions. In addition to teaching women how to protect themselves on the streets, she teaches companies and individuals how to be safe online and protect themselves from cyber threats and online criminals.

  • Freelance Proofreader and Copy Editor at Authority Magazine
    May 2021 - Present · 5 yrs 3 mos

    • Proofread and edit transcribed interviews. • Directly collaborate with Editor-in-Chief to review, edit and approve edited articles. • Meticulously proofread articles for grammatical errors, typos, spacing issues, etc. • Evaluate and correct articles for errors before publication. • Create social media posts for articles with a 97% approval rate from Editor-in-Chief. • Research content and improve article accuracy by 95%.

  • Co-Founder and President at Paw Prints in the Sand Animal Rescue, Inc.
    Dec 2013 - Present · 12 yrs 8 mos

    Paw Prints in the Sand Animal Rescue is a 501(c)(3) all- animal rescue organization dedicated to saving the lives of homeless and abused animals in high kill shelters and across the globe. Virtually all donated funds go directly towards the care of the animals. Headquartered in Orange County, California, Paw Prints in the Sand is an all-volunteer organization committed to placing animals in loving, responsible, committed forever homes. We conduct a comprehensive screening process, which includes taking considerable care in finding good matches and educating prospective adopters about the responsibilities and costs of bringing a pet into their homes and lives. We also serve as a resource to pet owners by providing education and information on responsible pet ownership, including positive behavior training and information on good nutrition. We are here to assist you in every way possible throughout the adoption process and will continue to be a helpful resource after you have welcomed your new pets into your life.