Plano, Texas, United States
SUMMARY OF QUALIFICATIONS * Detail-oriented with strong organizational and leadership skills. * Ability to effectively handle multiple tasks simultaneously. * Proven ability to cultivate productive relationships with key decision makers and manage projects on a Division-wide basis to achieve corporate goals. * Excellent qualifications in strategic marketing with comprehensive knowledge in Management, team building and motivation and project execution. * Demonstrated ability to develop and implement targeted marketing plans through various mediums while maintaining Division-wide budgets and financial goals. Specialties: accounting, adobe acrobat, adobe photoshop, advertising, advertising sales, budgeting, council, customer satisfaction, direct mail, financial, focus, graphic design, graphics software, illustrator, indesign, management, market planning, market research, marketing, marketing collateral, meeting facilitation, merchandising, microsoft excel, microsoft office, microsoft outlook, microsoft powerpoint, microsoft word, newsletters, proposal writing, sales, television
Work with external ad agency to develop, implement and manage all aspects of marketing and advertising for the Fort Worth division, including: all marketing collateral, ad campaigns (print, internet, direct mail, television, etc...), company newsletters, outdoor advertising and sales office merchandising and displays. Played an integral role in opening new communities/model homes by managing the process from model/plan selection to interior merchandising. * Responsible for developing and managing the marketing/advertising budgets at the community and division level on an annual basis. Attended monthly 'Financial Clearing' meetings with Senior Accountant, Division President, VP of Sales and VP of Operations to review and analyze monthly financial reports. * Managerial responsibilities: Manage the Fort Worth Design Center (including three employees/design consultants) by developing guidelines and procedures for the design process to enhance the customers' home buying experience and ensure that they have the most current products to choose from. Manage the Internet Lead Manager position and helped develop lead tracking and follow-up systems that have increased our capture rate of internet driven sales by approx 15%.
Hired by Morrison Homes (DFW) to maintain previous responsibilities as Marketing Manager (from California) and to train new Marketing Associate.
Developed and implemented regional marketing/advertising campaign for entire Dallas/Fort Worth area for 2005. Within 3 months of implementing this new marketing plan for the entire DFW market, Morrison Homes in DFW reached double-digit sales goals for the first time in 3 years. * Worked with external ad agency to create/coordinate city-wide ad campaign, direct mail, newsletters, all marketing collateral, etc. * Served as an event coordinator for community level events as well as company wide events with attendance ranging from 30 people to 200 (events were held for different groups including: Current or Prospective Homeowners, Realtors or Employees) * Managed corporate marketing for 10 - 12 communities simultaneously including print ads, direct mail, marketing collateral, promotional flyers, etc.; also coordinated outdoor advertising such as billboards and community specific promotional signage. * Provided upper level management with detailed proposals for both community specific and city-wide marketing plans/budgets from data collected through different methods of market research (i.e., focus groups, sales/traffic reports and competition shops). * Played an integral role in opening new model homes by acting as a liaison between the Area President, Corporate Design, Corporate Marketing, Division President, Project Manager and Builder. Responsible for maintaining current information from plan designs to model interior décor.
Managed corporate marketing for 15 communities simultaneously, including print ads, direct mail, marketing collateral, outdoor advertising, etc. * Worked directly with approximately 30 Sales Consultants, 5 Project Managers, 2 Sales Managers, a Division President and Area President to create and execute monthly, quarterly and yearly marketing efforts. Also provided upper-level management with detailed proposals for both community specific and city-wide marketing plans/budgets from data collected through different methods of market research (i.e., focus groups, sales/traffic reports and competition shops). * Played an integral role in opening new model homes by acting as a liaison between the Area President, Corporate Design, Corporate Marketing, Division President, Project Manager and Builder. Responsible for maintaining current information from plan designs to model interior décor. * Worked with in-house creative department (graphic designers and copywriters) to create/coordinate city-wide ad campaign, direct mail, newsletters, etc. * Served as an event coordinator for community level events as well as company wide events with attendance from 50 people to 600 (events were held for different groups including: Current or Prospective Homeowners, Realtors or Employees) * Recipient of the 2004 McSAM Award for Marketing Coordinator of the Year * Served as an SMC (Sales and Marketing Council) Board Member for 2 years. Responsible for assisting in planning monthly SMC meetings targeted towards Sales and Marketing professionals in the housing industry.
Developed and implemented quarterly community specific marketing/advertising plans to increase both Prospect and Realtor traffic. * Cultivate relationships with customers throughout building process to ensure customer satisfaction and generate new business through referrals. * Prepared monthly sales forecasts, weekly sales reports and project status reports to provide Management Team with information needed to manage resources necessary to support sales activities.