United Kingdom
Member of the Senior Management Team in the Registry and Academic Support Services Directorate. Experienced Head with a demonstrated history of working in the education management industry. Skilled in Business Planning, Analytical Skills, Customer Relationship Management (CRM), Event Management, and Management. Strong professional with a Master of Science (MSc) focused in Leadership and E-Marketing from University of the Highlands and Islands.
Member of the Senior Management Team in the Registry and Academic Support Services Directorate. Responsible for overseeing the support services and the end-to-end off-campus student experience of 11,000 students studying online or at one of Heriot-Watt University's network of global Academic Partnership institutions.
Specifically accountable for the holistic end-to-end student experience. Including ensuring an appropriate; global marketing strategy is in place to attract students; retention strategy is in place supported with student behaviour insights that will continually inform strategy)
Key accountabilities include; • Design and delivery of the student experience from prospective student to alumni including multi-channel touch-points and engagement choices for students at each stage of their learning journey. • Ensuring appropriate processes are in place to allow for efficient and effective student communications. • Working in conjunction with HWU develop EBS’s alumni strategy • Managing EBS’s customer relationship marketing database in line with legislative requirements. • Defining and globally implementing across all regional offices best practice for delivering online information sessions to prospective students. • Ensuring appropriate governance frameworks are followed. • Providing insight and analysis of student retention patterns and implementing appropriate retention interventions. • Managing relationships with off-campus partners in agreed geographical locations, ensuring appropriate metrics are in place to measure success. • Managing relationships with external suppliers/consultants to ensure value for money.
Responsibilities included; • Developing Marketing and communication plans to promote Edinburgh Business School programmes. • Establishing and managing appropriate marketing metrics and key performance indicators. • Working with external design agencies to develop the Edinburgh Business School brand and identity. • Managing and presenting at international student/alumni/prospective student events. • Working with PR consultants to maintain Edinburgh Business School's public profile and competitive positioning. • Developing and maintaining internal and external marketing collateral and merchandise. • Developing content marketing initiatives in conjunction with internal teams and external agencies. • Managing ongoing development of Edinburgh Business School CRM system capability to meet needs of the business internationally.
• Facilities Co-ordinator contracted to Scottish and Newcastle by Astron Group UK. Responsible for all Finance administration and purchase orders within Facilities Department ensuring spend within facilities budget using SAP ERP Purchasing and Finance systems. • Main contact for UK Head offices facilities suppliers on all invoicing issues. • Reviewing UK wide facilities contracts in conjunction with Procurement department. • Responsible for all telecoms moves and change requests across Head offices.
• Records assistant in Output Services and Records department.
• Responsible for producing weekly performance metrics reports for each value stream department using SAP ERP systems to generate labour efficiency, open production orders, inventory and cycle count reports. • Responsible for the daily maintenance and administration of the labour efficiency database, engineering groups database, posting charges related to contractors hours on SAP Finance systems. • Assisted with month-end results and preparation of the 2004 budget. Focused on product costing, overhead spend and activity based costing.
• Responsible for ordering of primary products used in the production process for the medical device industry using SAP ERP systems. • Co-ordination of cycle counting of products in the extrusion department.