Kelly Gardiner

Chief Marketing & Communications Officer | Clarity, Positioning & Growth

New York City Metropolitan Area

About

I've spent my career helping organizations make sense of complexity. Whether entering a new market, scaling a business, redefining a category, or navigating rapid growth, my role has been remarkably consistent: create clarity, align people around what matters, and turn good ideas into measurable progress. Today, as Chief Marketing & Communications Officer at Care+Wear, I lead the company's marketing and communications efforts while partnering closely with leadership on positioning, commercialization, and growth. Previously, I helped scale Thirty Madison through hypergrowth and acquisitions; built Tempest's marketing organization while helping reshape the conversation around alcohol and recovery; and led global brand initiatives for Accenture during a period of significant business evolution. Increasingly, I bring that operating experience into advisory and board roles, helping founders and leadership teams sharpen positioning, simplify complexity, and build alignment around what's next.

Experience

  • Chief Marketing & Communications Officer at Care+Wear
    Mar 2024 - Present · 2 yrs 5 mos

    As Chief Marketing & Communications Officer, I lead commercial marketing, brand, communications, and go-to-market strategy across enterprise healthcare, clinical, and consumer audiences. My focus is helping evolve Care+Wear from a product company into a strategic healthcare partner by aligning positioning, commercialization, and enterprise growth.

  • Member Board of Trustees at The Montclair Inn
    Apr 2026 - Present · 4 mos

    The Montclair Shared Housing Association, a 501(c)(3) nonprofit, operates the Montclair Inn. Serving on the Board of Trustees to help guide organizational strategy, governance, and leadership during a period of transformation, ensuring older adults have access to affordable, community-centered housing that supports dignity and independence.

  • Advisor at Reproductive & Maternal Health Compass (RMH Compass)
    Jul 2024 - Present · 2 yrs 1 mo

    Advising the founder and CEO on brand strategy, executive communications, and category positioning to help advance a more accessible and equitable future for reproductive and maternal healthcare.

  • Advisor at Boulder Care
    Jul 2023 - Present · 3 yrs 1 mo

    Strategic advisor to the executive team on brand positioning, communications, and commercialization as Boulder Care continues to expand access to evidence-based addiction treatment.

  • Vice President, Head of Brand & Corporate Communications at Thirty Madison
    Jul 2021 - Jul 2024 · 3 yrs 1 mo

    Built and led the brand and communications organization during one of healthcare's fastest periods of growth, helping scale the business through hypergrowth, major acquisitions, portfolio expansion, and rebranding while serving as a strategic partner to executive leadership on corporate reputation, executive communications, consumer insights, and commercialization.