Hong Kong, Hong Kong SAR
Brand Marketing Leader | Sports & Outdoor Industry | Integrated Marketing, Brand Activation & Experiential Marketing Brand marketing leader with 20 years of experience across global sports and outdoor brands, including NIKE, PUMA, and The North Face, specializing in integrated marketing, large-scale brand activation, and regional market execution. Proven ability to translate global brand strategy into locally relevant, culturally resonant experiences that drive brand heat, consumer engagement, and long-term brand equity across China, Hong Kong and Taiwan markets.
• Lead brand marketing initiatives for The North Face in Hong Kong, focusing on authentic outdoor experiences e.g TNF 100 HK. • Drive Urban Exploration and lifestyle marketing to enhance cultural relevance and brand engagement. • Collaborate cross-functionally to translate global/APAC brand strategies into impactful local executions.
was given a chance to work in HK Design Centre that speaks for designers and design thinking. The BODW submit 2021 was successful launch with over 80+ industrial leaders & speakers, 30+ sessions of 8 topics about "global design reset" attracted over 800k viewership across the globe. I am glad that i was part of it. https://2021.bodw.com/en
Taken up the newly created role as Marketing Head of HK and Taiwan. My scope is to formulate marketing strategy and drive Global and GC alignment. Maximize brand voice and drive constant brand visibility via social media and celebrity and KOL strategy.
Built up an effective marketing team to achieve marketing objectives. Worked closely with functional team heads and GM for PUMA Hong Kong transformation.