Kelly (Sherin) Littlefield

President of Operations || The Neal Agency & Sticks Management

Nashville Metropolitan Area

About

With 8+ years of progressive HR leadership, I specialize in aligning talent strategy with business goals to drive organizational performance. My expertise spans employee relations, workforce planning, and org development—with a sharp focus on employee engagement and operational excellence. I’ve partnered closely with fast-paced, high-growth sales and marketing teams, delivering HR solutions that directly impact revenue, retention, and culture. Whether it’s building scalable onboarding programs, leading change initiatives, or using data to inform people decisions—I bring a blend of strategy and execution to every challenge. I thrive in dynamic environments where cross-functional collaboration, continuous improvement, and culture-building are essential to success. Let’s connect if you're building strong teams, navigating growth, or transforming people operations.

Experience

  • The Neal Agency (Nashville, Tennessee, United States)
    • President of Operations
      Apr 2025 - Present · 1 yr 4 mos

    • Director of HR & Business Operations
      Sep 2022 - Apr 2025 · 2 yrs 8 mos

      - Drove strategic leadership across multiple functions—HR, Operations, Accounting, Facilities, and IT—ensuring seamless alignment with business goals and consistent operational efficiency. - Collaborated with agency Co-Heads and General Manager to shape high-level strategy and provide data-driven insights that influenced key decisions, fostering growth and operational agility. - Designed and implemented HR policies that fostered a compliant, inclusive workplace while aligning with industry standards and evolving business needs. -Led comprehensive talent strategy initiatives across acquisition, onboarding, performance management, and employee relations—resulting in a 5x growth in headcount from 7 to 34 employees in under 3 years. - Built and optimized financial management systems, streamlining expense tracking, artist commission management, and revenue oversight, ensuring more accurate budgeting and cost management. - Spearheaded employee development initiatives, including learning programs and community outreach efforts, which improved employee engagement and cultivated a collaborative, positive work culture. - Cultivated high-performing teams by establishing clear roles and expectations, improving operational workflows, and creating scalable systems that supported rapid growth.

  • Sticks Management (Nashville, Tennessee, United States)
    • President of Operations
      Apr 2025 - Present · 1 yr 4 mos

    • Director of HR & Business Operations
      Jul 2024 - Apr 2025 · 10 mos

  • Global Human Resources Manager at ONErpm
    Jan 2022 - Sep 2022 · 9 mos

    - Led HR operations for a global workforce of 450+ employees across multiple regions, streamlining HR processes in employee relations, benefits, payroll, and professional development to improve efficiency and employee satisfaction. - Spearheaded the design and implementation of a global HRIS platform, significantly improving operational efficiency, data accuracy, and enabling more informed, data-driven decision-making at all levels. - Developed and executed comprehensive HR policies for both U.S. and international teams, ensuring consistent application and strict compliance with local and global employment laws, while enhancing overall organizational alignment. - Created and launched a bi-annual performance evaluation framework that directly aligned employee development with strategic business goals, fostering continuous growth and improved performance across the organization. - Collaborated with cross-functional leadership to maintain compliance with complex federal, state, and international labor laws, reducing legal risk and promoting a consistent, fair workplace. - Enhanced employee engagement and retention by rolling out targeted professional development programs, improving employee morale and decreasing turnover.

  • Endeavor (Full-time · 5 yrs 1 mo)
    • HR Operations & Project Manager (WME)
      Oct 2018 - Jan 2022 · 3 yrs 4 mos

      - Managed a $2M office expansion project, overseeing all phases from design to execution. Coordinated communication across stakeholders, managed budgets, and ensured on-time delivery, resulting in a modern, functional workspace for 500+ employees. - Built and maintained a strong partnership with a local elementary school through the Endeavor Foundation, organizing a monthly mentorship program, an annual summer camp, and overseeing the allocation of $30K in grant funds to support community outreach. - Led the planning and execution of an annual employee volunteer event, engaging 150+ employees and coordinating over 600 volunteer hours for 14 local non-profits, strengthening the company’s community impact. - Spearheaded the Habitat for Humanity build, raising $70K in funds, coordinating over 200 volunteers, and managing year-round partnerships, furthering corporate social responsibility (CSR) efforts. - Launched the Endeavor Wellness initiative, establishing partnerships with local fitness studios to provide weekly on-site and off-site wellness classes, enhancing employee well-being and engagement. - Orchestrated large-scale events for both internal and external stakeholders, managing budgets of up to $70K and accommodating 1,000+ attendees, ensuring seamless execution and a positive brand experience.

    • Human Resources Coordinator (WME)
      Jan 2017 - Oct 2018 · 1 yr 10 mos

      - Led recruitment and onboarding efforts for new employees and interns, ensuring a smooth integration into the company culture and increasing retention by streamlining the hiring process and enhancing candidate experience. - Managed and optimized HRIS platforms, including Workday, to ensure data accuracy, improve reporting capabilities, and streamline HR operations across multiple departments. - Oversaw financial operations for artist payments, managing a $1M+ portfolio and ensuring transparency, accountability, and timely disbursement, contributing to smooth business operations and strong vendor relationships. - Coordinated recruitment, onboarding, and data management processes across multiple teams, utilizing Workday and other HRIS platforms to ensure consistency, compliance, and operational efficiency.

  • Artist Management Assistant at Project Daybreak Artist Services
    Jan 2016 - Jan 2017 · 1 yr 1 mo

    - Advanced artist shows and managed tour logistics using ArtistGrowth and MasterTour platforms, ensuring seamless coordination of schedules and reducing logistical errors by 20%. - Leveraged data analytics tools (Next Big Sound, Google Analytics, Spotify Insights) to analyze fan engagement and inform strategic marketing decisions, resulting in a 15% increase in digital fan interaction and concert attendance. - Designed and executed digital marketing campaigns, including email outreach, social media content, and artist websites (SquareSpace, Bombplates), increasing online visibility and driving traffic to artist platforms. - Collaborated with promoters, venues, and radio stations to coordinate marketing efforts, curate content, and enhance artist visibility, contributing to a 25% increase in brand exposure and audience reach. - Created detailed artist tour history reports, using data to optimize future bookings and marketing strategies, improving tour planning efficiency by 10%.