Kelly McNamara

ABM & Marketing Operations Lead

New York City Metropolitan Area

About

I’m Kelly, a marketing and events professional who loves bringing ideas to life and creating experiences people actually remember! Over the past 7+ years, I’ve built a career at the intersection of integrated campaigns, digital marketing, large-scale events, and cross-functional GTM strategy, working across B2B SaaS and global industries. I’m happiest when I’m building something end-to-end — whether that’s a multi-channel campaign, a 3,000+ attendee conference, a 12‑city roadshow, or a content-driven nurture program. I love the mix of creativity and structure: developing the story, aligning the teams, mapping the workflows, and then rolling up my sleeves to make it all happen. My background spans: • Integrated campaigns across email, paid, social, content, and events • Tier 1 event strategy + on-site execution • HubSpot + Salesforce (4+ years) and Cvent for registration, segmentation, and reporting • Cross-functional collaboration with Sales, Product Marketing, Creative, and Field teams • Audience insights, messaging, and content development • Pipeline, engagement, and performance analysis across digital + event channels I’m known for being organized, calm under pressure, and genuinely collaborative. I am the person who keeps the trains running while making the process feel human and fun. I love connecting with people, learning what motivates them, and building programs that resonate. If you’re working on something exciting in events, integrated marketing, campaign strategy, or GTM, I’d love to connect.

Experience

  • Senior Manager, Marketing Operations & ABM at Reejig
    Feb 2026 - Present · 6 mos

    At Reejig, we believe in zero wasted potential in people and in business – and that starts with harnessing the skills you have within your organization. Our workforce intelligence platform provides 100% visibility of your people’s skills, potential, passions and experiences, creating a powerful central nervous system for all talent decisions. Powered by the world’s first independently audited Ethical Talent AI engine, Reejig generates the intelligence to instantly fill roles, track retention risks, mobilize talent to opportunities, pivot talent for reskilling and much more. Plus, we give you the power to ‘nudge’ people to new career opportunities, taking your engagement with internal and external talent to the next level. Put simply, we make workforce agility a reality. Reejig is trusted and used by some of the largest and most complex organizations including AWS, Woolworths, KPMG, NSW Government, John Holland and MYOB, and together we are creating a world where everyone can reach their full potential at work. It’s what we call zero wasted potential in people and in business.

  • Marketing Strategist & Digital Growth Consultant at Creative Spirit
    Dec 2024 - Dec 2025 · 1 yr 1 mo

    Spearheading Creative Spirit's digital presence through strategic social media management across TikTok, Instagram, and LinkedIn. Develop engaging content that translates spiritual concepts into compelling narratives, driving community engagement and brand awareness. Create and manage pop-up events and in-store experiences that bring the brand's essence to life. Design promotional materials including flyers and brochures that capture the shop's unique spiritual aesthetic. Orchestrate show displays and visual merchandising to enhance customer experience and brand storytelling.

  • Staffbase (3 yrs 5 mos)
    • Integrated Marketing Manager
      Sep 2024 - Sep 2025 · 1 yr 1 mo

    • Digital Events Manager
      Jan 2024 - Sep 2024 · 9 mos

    • Events Marketing Specialist
      May 2022 - Jan 2024 · 1 yr 9 mos

  • Continuing Education Coordinator at Cozen O'Connor
    Sep 2018 - May 2022 · 3 yrs 9 mos

  • 6th Grade Teacher at Laboratory Charter School
    Jul 2020 - Feb 2021 · 8 mos