Australia
I'm a senior marketing, fundraising and community engagement leader with more than two decades of experience turning mission into momentum and impact, and supporters into long-term champions for a cause. Across national charities, independent schools and corporate environments, I’ve led integrated strategy across brand, partnerships, major gifts, communications, capital campaigns and community engagement — consistently building brand and growing revenue. Leading multidisciplinary teams across complex environments is where I do my best work — from boards and senior corporate partners to chapter networks spanning the country, balancing the pull of national strategy with the reality of local delivery. I'm equally comfortable in the boardroom and on the ground with donors, partners and community members. I believe the best fundraising and marketing work is built on trust — and that trust is earned through authentic storytelling and clear messaging, consistent stewardship and a genuine commitment to the people a mission serves. I hold a Master of Arts in Organisational Communication and a Post Graduate Certificate in Marketing and am a trained leadership coach. I thrive in roles where strategy, relationships and impact intersect — and where the work genuinely matters.
As a key member of the Executive Committee reporting to the Founder and Executive Director, I lead all revenue-raising activities for the organisation including the cross-functional Partnerships and Advancement teams, providing strategic leadership to diversify and grow AIEF’s philanthropic base. I work closely with major donors, philanthropists, foundations, corporate partners and government. The teams I lead, collectively secure more than $20 million in annual funding to support Indigenous education programs nationally. My role encompasses comprehensive philanthropic strategy development, campaign leadership, major gift fundraising, community engagement and foundation governance – working to deliver on ambitious fundraising targets and strategic objectives. I also maintain direct oversight of all major donor relationships across corporate partnerships, foundations, government agencies and individual philanthropy.
A senior executive role reporting directly to the College Principal, with responsibility for advancing the reputation, community and long-term sustainability of one of Sydney's leading Catholic girls' schools. Led two interconnected portfolios — Advancement (philanthropy, fundraising, marketing, communications and alumnae relations) and Development (capital infrastructure narrative and stakeholder engagement) — as a member of the Senior College Leadership Team. Key achievements: - Built the College's marketing and communications strategy, overseeing, promotional campaigns, publications, digital channels and community engagement - Philanthropic and fundraising programs, aimed at major donor prospects, supporting the Indigenous Scholarship Program as well as capital build projects. - Led enrolment strategy using data modelling and scenario planning to support financial sustainability - Built and maintained partnerships with alumni
As a member of the Executive Leadership Team, I oversaw the strategic direction and operational excellence of all advancement functions — encompassing community relations, marketing, communications, enrolments, alumni relations, philanthropy, fundraising, events and uniform shop management. Central to the role was building and leading a high-performing team of 23 professionals, cultivating a culture of collaboration, innovation and accountability that drove institutional growth across every function. Key areas of impact: - Grew enrolments by more than 25% through customer-focused integrated community engagement, communications and brand strategy - Delivered a successful major institutional re-brand and high-profile national campaign, strengthening the College's reputation in established and emerging markets - Directed internal and external strategic communications and media, managing the College's reputation across all channels, stakeholder audiences and media - Transformed alumni relations into an active, structured program connecting graduates to the College's present and future - Built a deeply connected parent engagement program with particular focus on culturally and linguistically diverse communities, growing advocacy across current and prospective families - Involved in the establishment of the College's Foundation from the ground up, including; needs analysis, donor identification and interviews, major donor stewardship, governance, board personnel recommendations, development of policies and procedures, and authored the College's inaugural philanthropy strategy aligned to the institutional masterplan. - Reported to College Boards on fundraising performance, enrolment strategies, reputational risk and strategic positioning
Reporting to the national CEO of Ronald McDonald House Charities and VP McDonald's Australia, I provided senior leadership across brand, marketing, communications, fundraising and corporate partnerships for one of Australia's most recognised and trusted charities. Key achievements: - Drove exceptional and sustained fundraising growth across events, in-store money boxes, trusts and foundations, individual giving and community and corporate fundraising, delivering year-on-year income growth. - Led significant and consistent growth in the iconic McHappy Day campaign, growing annual results from $1.87 million in 2008 to over $4 million by 2014, more than doubling fundraising outcomes and cementing McHappy Day as one of Australia's most beloved and impactful annual charity events. - Deepened corporate partnerships with McDonald's Australia, its supplier network and key creative agencies — growing strategic investment in the charity across all marketing, media, PR and fundraising initiatives. - Fostered a community of practice among Chapter marketing, fundraising and communications leads and strengthened brand consistency, supporter engagement and fundraising capability across a geographically dispersed chapter network, ensuring national and global strategy was reflected effectively in local delivery. - The national point of contact for media relations and issues management, protecting and enhancing the charity's reputation with external stakeholders, government and the public. - Collaborated with the National Learning Program Manager, National Program Manager and Chapter leadership to align global directives with national strategy and local mission delivery.
Led national fundraising and communications strategy to support young people transitioning from out-of-home care. Developed and executed multi-channel campaigns including corporate partnerships, major donor cultivation and solicitation, individual giving programs and grants. Managed stakeholder relationships and implemented integrated communication strategies across digital and traditional platforms to drive revenue growth, donor acquisition, and brand awareness for Create Foundation's advocacy work.