Brussels Region, Belgium
Currently working in FMCG Digital Marketing in the dermocosmetic sector for the brand Eucerin at Beiersdorf.
Digital Marketing Manager and Strategist leading Eucerin's local digital initiatives within the Beiersdorf company. My mission is to create a compelling online presence that fosters brand loyalty and fuels growth. My Key Areas of Focus Include: - CRM Mastery: orchestrate Eucerin's newsletter, nurturing engagement, ensuring compliance, and refining strategies for sustainable growth. - Elevating the Digital Hub: responsible for maintaining Eucerin's digital website, optimizing content, overseeing chatbots, and delivering an exceptional user experience. - Campaign Architect: conceptualize and execute impactful digital advertising campaigns, engaging audiences, optimizing performance, and driving ROI. - Social Media Alchemist: craft captivating content and nurture our community on platforms such as Facebook and Instagram. Going Beyond the Ordinary: - Strategic Visionary: lead Eucerin's digital transformation, ensuring it aligns with industry trends and exceeds consumer expectations. - Agency Navigator: manage relationships, oversee digital KPIs, negotiate retainers, and ensure seamless collaboration for maximum impact. - Innovation Catalyst: consistently challenge the status quo, exploring new ways to elevate our digital presence.
Main Clients: MERCEDES (DAIMLER), TELENET, BASE, LGE, NOVARTIS and AG INSURANCE Work: Programmatic, Ad Trafficking, Digital Marketing Strategy, Data Analysis, Reporting, Budget Management and Business Development __ https://www.phdmedia.com/belgium/ | Media agency that is part of Omnicom Media Group PHD Belgium is a global communications planning and media buying network, built on a culture of smart strategic thinking and creative innovation. It combines the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers.
Main tasks: - Webdesign - Supporting the organisation and preparation of events and fairs - Copywriting : social media content, internal communication, newsletters, invitations for events