New York City Metropolitan Area
Experienced Digital Account Manager with a demonstrated history of working in the broadcast media industry. Skilled in Sales, Marketing, Digital Marketing, Social Media, and Digital Media. Strong sales professional with a Communications focused in Advertising and Public Relations from Towson University.
• Strategy Development: Develop and implement a comprehensive social media influencer marketing monetization strategy that aligns with the marketing team’s business objectives surrounding advertiser and social platform revenue growth. • Monetization: Drive direct and indirect revenue generation through the development of custom influencer strategies for advertising partners, creation of repeatable and scalable digital sales packages in partnership with the GTM team, and development of new revenue-generating models surrounding influencer marketing and social platforms, including YT, IG, TikTok, Snap, Twitch, etc • Campaign Development & Client Pitches: Lead marketing ideation, influencer strategy, and pitch support for client presentations and campaigns that include social influencer marketing • Influencer Identification: Identify and build a roster of internal and external influencers, content creators, and personalities that align with the goals of our advertising partners • Campaign Management: Oversee the planning, execution, and evaluation of influencer marketing campaigns, ensuring they meet established KPIs and drive desired outcomes for our advertising partners. • Content Collaboration: Collaborate closely with influencers to create compelling and authentic content that resonates with our target audience and elevates brand awareness. • Performance Analysis: Continuously analyze and assess the performance of influencer campaigns, providing actionable insights and recommendations for optimization. • Budget Management: Effectively manage the budget allocated to influencer marketing initiatives, ensuring cost-effectiveness and measurable ROI. • Compliance and Contracts: Ensure all influencer partnerships adhere to legal and contractual obligations, including compliance with industry guidelines and disclosure requirements. • Thought Leadership: Go-to social media and influencer marketing lead to support sales marketing and sales teams.
• Directly managed a team of 10x Account Managers, mentoring and supporting the growth and productivity across this team. • Directly managed & executed all of our post sale, Social Media Ignite campaigns for the company (Facebook, Instagram, TikTok, Snapchat, X, etc. & provided final reporting & benchmarks for each account managers campaigns. • Collaborating with internal departments to ensure that sold programs are booked & executed in alignment with operational and sales initiatives. • Primary Client Contact for all post sale programs. Schedule and lead all internal/external calls, communicate production timelines & deliverables, and overall ensuring the iHR experience exceeds client expectations. • Provides a strategic lens and POV to bring custom programs to life, including but not limited to podcasts, influencer social campaigns, video content capture, sweepstakes, events, and on-site social activations. •Maintained and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis. •Responsible for full delivery against dollars booked across all digital, social, and podcast deliverables •Work with ad/pod ops as to provide critical thinking and troubleshoot any creative/tracking issues. • Collaborate with our internal billing & finance team monthly to ensure reconciling billing in a timely manner. •Provide industry leading post-campaign analysis by partnering with internal subject matter experts, and creating comprehensive recaps, learnings, & recommendations. • Keep abreast of industry news and developing POVs to communicate relevant updates to client/internal teams.
• Directly managed a team of 3x Account Managers, mentoring and supporting the growth and productivity across this team. • Collaborating with internal departments to ensure that sold programs are booked & executed in alignment with operational and sales initiatives • Primary Client Contact for all post sale programs. Schedule and lead all internal/external calls, communicate production timelines & deliverables, and overall ensuring the iHR experience exceeds client expectations • Provides a strategic lens and POV to bring custom programs to life, including but not limited to podcasts, influencer social campaigns, video content capture, sweepstakes, events, and on-site social activations. •Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis •Responsible for full delivery against dollars booked across all digital, social, and podcast deliverables •Work with ad/pod ops as to provide critical thinking and troubleshoot any creative/tracking issues • Collaborate with our internal billing & finance team monthly to ensure reconciling billing in a timely manner •Provide industry leading post-campaign analysis by partnering with internal subject matter experts, and creating comprehensive recaps, learnings, & recommendations
-Generate plans from RFP’s, create/process insertion orders, pull delivery reports and create wrap-up reports on each campaign for Reader’s Digest, Taste of Home & Haven Home brands. -Attend client meetings with sales reps across all brands (Reader’s Digest, Taste of Home & HHM) to establish and achieve specific media objectives. -Manage deliverables to ensure deadlines are being met for campaign success. -Work internally with marketing & sales team to plan, develop and execute campaigns on a daily basis for all brands.
-Work with Sales & Marketing to build compelling, strategic and innovative digital media proposals to meet client’s objectives. -Developed strong relationships with ad agencies and clients. -Generate plans from RFP’s, pull delivery reports and create wrap-up reports on each campaign. -Input and track all proposals/opportunities in DFP to ensure accurate forecasting, revenue reporting and billing. -Review, Create and Process Insertion Orders. . -Troubleshoot and collect screenshots and provide to sales reps/clients to confirm campaigns have launched and are being monitored -Review campaigns with trafficking to ensure delivery of campaigns and to review optimizations.
Assisted with execution of station concerts and events for all five Clear Channel NY stations (Z100, KTU, Power 105.1, LiteFM & Q104.3) Assisted with department filing, mailing and other office duties as assigned. Assisted with updating social media network pages for all 5 stations. Contacted contest winners to follow-up with prizing, Assisted with department filing, mailing and other office duties as assigned.
Informing director of any camper or staff problems. Enforced time management in between activities. Ensured the health and safety of campers. Offered emotional support and guidance to campers. Participated in art class and helped the kids with their projects.
Maintained campus desk, served as point of contact for student body. Answered students’ questions and concerns pertaining to campus. Worked 20 hours a week, while attending school full-time. Signed in student’s guests and maintained guest log-ins. Kept desk work very organized.