Seattle, Washington, United States
Acquired by OpenAI
I led the design and launch of a patient mobile app, clinical practice management software, and an electronic health record in a record time of under 9 months. By leveraging AI to address user pain points, I successfully reduced therapist-reported technology complaints by 90% within 6 months post-launch. I spearheaded a design strategy that resulted in a 2.5x growth in therapists and a 1.6x growth in patients. I also improved the patient onboarding conversion rate by 7 percentage points in a 4-week sprint.
I built a member onboarding funnel from scratch, optimizing user flow and conversion rates to transform Tilly’s contribution margin from -33% to +18%, directly enhancing long-term profitability and user retention.
Partnered with a health retail clients as a lead design consultant to bring human-centered methodologies to engineer better experiences. These projects ranged from rethinking the service design of marketing campaigns, to creating concepts for a product design vision, to solving detailed website information architecture challenges.
Acted as the informal design lead, reporting to the VP of Product and managing 1 designer. Influenced the company's larger strategy through web and mobile product design of SaaS software for employer wellness program and life coaching services.