Bengaluru, Karnataka, India
Results-driven Marketing & Communication professional with 3+ years of experience in digital marketing, brand communication, graphic design, content strategy, social media management, and business reporting. Skilled in campaign execution, audience engagement, digital creatives, analytics tracking, and cross-functional coordination. Experienced in managing multi-brand digital presence and delivering data-driven marketing support in fast-paced environments.
• Managed end-to-end influencer marketing campaigns for two D2C product lines, driving creator partnerships and brand visibility. • Sourced, onboarded, and coordinated with 150+ influencers monthly, ensuring campaign execution aligned with brand objectives. • Owned the delivery of 80+ influencer live activations per month through strategic follow-ups, creator management, and performance tracking. • Collaborated with creators on content ideation, script briefing, revisions, and publishing timelines to maintain brand consistency. • Worked cross-functionally with content, design, and operations teams to streamline campaign execution and product dispatch. • Analyzed campaign performance, creator engagement, and content effectiveness to optimize future influencer strategies. • Contributed to brand growth initiatives by aligning influencer campaigns with broader marketing and brand positioning goals.
• Managing end-to-end digital communication and marketing activities for two brands – SPT Sports and Banana Sports. • Developing content strategies, campaign calendars, and platform-specific creatives across Instagram, Facebook, LinkedIn, and other digital channels. • Creating marketing creatives, promotional content, short-form videos, and audience engagement campaigns to strengthen brand visibility and community growth. • Monitoring campaign performance, engagement insights, and audience behavior to optimize content effectiveness and improve reach. • Coordinating with internal teams for campaign execution, promotional initiatives, partnerships, and brand communication activities. • Conducting competitor analysis and market research to identify content trends, audience interests, and growth opportunities. • Supporting digital promotions, event campaigns, customer engagement activities, and overall online brand presence. • Handling multi-functional responsibilities including communication, content planning, creative coordination, campaign support, and marketing operations.
• Developed and maintained MIS dashboards, structured reports, and operational insights to support business decision-making and workflow tracking. • Managed reporting workflows, documentation processes, data validation, and cross-functional coordination to improve operational efficiency and reporting accuracy. • Supported business operations through analytical reporting, process monitoring, stakeholder communication, and structured Excel-based tracking systems.