Munich, Bavaria, Germany
Mit über 20 Jahren Führungserfahrung in der Medienbranche vereine ich tiefes Verständnis für redaktionelle, vertriebliche und strategische Prozesse von Verlagshäusern und Medienunternehmen mit umfassender Expertise in zukunftsgerichteten Publishing-Technologien. Als Publishing- und Sales-Executive mit langjähriger Erfahrung kenne ich die strukturellen Herausforderungen, vor denen viele Medienhäuser heute stehen. Aber auch die Chancen, die in modularen Systemarchitekturen, performanten Publishing-Plattformen und nutzerzentrierter Content-Distribution liegen. Genau hier setze ich an. Ich unterstütze Verlage und Medienhäuser dabei, 🚀 ihre digitale Transformation erfolgreich zu begleiten und 🧩 skalierbare Plattformlösungen einzuführen und 🎯 neue Zielgruppen mit relevanten Content-Angeboten zu erschließen und 💡 Inhalte wirtschaftlich nutzbar zu machen und nachhaltig zu monetarisieren. Ich bin überzeugt, dass die Zukunft des Publishing liegt in der intelligenten Verbindung von Inhalten, Technologie und konsequenter Nutzerzentrierung. 📩 Sie möchten die digitale Zukunft Ihres Verlags aktiv gestalten – mit einer klaren Strategie, einer skalierbaren Plattform und einem Partner, der Verlags- und Technologie-DNA vereint? Dann lassen Sie uns gerne sprechen. #Publishing #DigitalMedia #SaaS #ContentStrategy #NewsMedia #ForwardPublishing #Netcetera #Paidcontent ................................................ With over 20 years of management experience in the media industry, I combine a deep understanding of the editorial, sales and strategic processes of publishing houses and media companies with comprehensive expertise in future-oriented publishing technologies. As a publishing and sales executive with many years of experience, I am familiar with the structural challenges facing many media companies today. But also the opportunities that lie in modular system architectures, high-performance publishing platforms and user-centered content distribution. I support publishers and media companies in this, 🚀 successfully accompany their digital transformation and 🧩 introduce scalable platform solutions and 🎯 tap into new target groups with relevant content offerings and 💡 make content economically viable and monetize it sustainably. 📩 Would you like to actively shape the digital future of your publishing house - with a clear strategy, a scalable platform and a partner who combines publishing and technology DNA? Then let's have a chat. #Publishing #DigitalMedia #SaaS #ContentStrategy #NewsMedia #ForwardPublishing #Netcetera #Paidcontent
As Head of Sales & Marketing, I am responsible for the strategic and operational development and expansion of sales and marketing activities for Forward Publishing by G+D Netcetera. With Forward Publishing, we support publishers and media companies in consistently aligning their digital content offerings with the interests and usage behaviour of their readers, monetizing them sustainably and making them technologically future-proof. Based on an established and high-performance publishing framework and a competent partner network, we develop innovative and customized publishing solutions for your requirements. • Market Development & Positioning: Development of a clear positioning in the publishing industry for a targeted customer approach and development of a corresponding GTM strategy for DACH & EU • Sales Funnel & Opportunity Management: Management of all sales activities - from needs analysis to closing and onboarding. Structured deal qualification to make decision-making processes transparent, minimize risks and design efficient sales processes. • Marketing Strategy & Benefit Argumentation: Building a differentiating benefit argumentation and developing target group-relevant content, formats and campaigns across all channels. • Demand Deneration & Stakeholder Management: Building a high-quality lead funnel via networking events, webinars, specialist publications and targeted account-based marketing measures. • Partner & Network Development: Active partner management and expansion of strategic partnerships with all relevant stakeholders in the news publishing ecosystem.
As Head of Marketing, I am responsible for the strategic positioning, lead generation, and brand development of Fabasoft Publisher – a cloud-native editorial and publishing system supporting all phases of the content lifecycle, both digital and print. • Go-to-Market Strategy & Positioning: Development and execution of market strategies for various publishing segments and buying center personas. Differentiation through clear value propositions and the creation of targeted benefit-driven messaging for different stakeholders. Close alignment with Sales, Professional Services, and Product Development. • Demand Generation & Performance Marketing: Conceptualization, planning, and management of targeted multi-channel campaigns (including events, SEA, LinkedIn Ads, webinars, and whitepapers) to generate qualified leads in the publishing sector. • Content Marketing: Development of a content marketing strategy and execution of the marketing roadmap in line with tight positioning. Creation of topics and formats to drive lead generation, increase brand awareness, and establish thought leadership – including SEO, expert articles, case studies, and conference talks. • Marketing Automation & Analytics: Implementation and optimization of automated lead nurturing journeys. Establishment of reporting systems and development of dashboards to measure KPIs such as MQLs & SQLs, conversion rates, CAC, ROI, and campaign-specific metrics. Budget planning, control, and optimization. • Team Leadership & External Partner Management: Disciplinary and functional leadership of an agile marketing team, as well as management of external service providers (PR and digital agencies). Targeted team development within evolving markets and a dynamic growth organization.
As Head of Sales for Fabasoft Publisher, I am responsible for the strategic and operational sales development of a specialized SaaS solution for the automated creation and publication of media-neutral content. Target customers are in particular book and magazine publishers, public research organizations and institutions in Europe and North America/Canada. • Sales Strategy & Market Development: Development and execution of the go-to-market and sales strategy for the DACH region, with a focus on comprehensive content management and publishing solutions. Market analysis, segmentation, and identification of new target industries and business cases. • B2B Sales: Management of the entire sales funnel from lead to closing: needs analysis, solution selling, proposal management, and contract negotiations. Close collaboration with Marketing, Pre-Sales, and Customer Success. • Partner & Channel Strategy: Development of strategic sales partnerships as well as co-/reselling approaches and multiplier strategies for specialized markets and system solutions. • CRM & Pipeline Management: Use of CRM tools to manage, prioritize, and forecast the sales pipeline. Definition and monitoring of sales-relevant KPIs (win rate, sales velocity, forecast accuracy). • Team Leadership & Coaching: Leadership and development of the SaaS sales team with strong solution expertise and industry knowledge. Implementation of sales playbooks, structured deal qualification, and ongoing sales enablement initiatives across all stages of the sales funnel.
Consulting for publishing houses, media companies, mid-sized industrial firms, start-ups, and public institutions in developing marketing and sales strategies, as well as in brand and business model development. Support for innovation and positioning projects, development of content strategies, and process optimization – especially in the areas of sales and marketing.
Responsible for magazine distribution and marketing, with a strong focus on business development, including the development and launch of new digital platforms and offerings, and start-up scouting for inorganic growth and portfolio diversification. Leadership and development of the marketing and sales team, budget planning and forecasting, and multi-year business plan modeling.