Greenville, South Carolina, United States
Relationship driven, goal oriented creative director with 8+ years experience. Seeking to boost creative and marketing efforts with expertise in every step of the creative process with a keen eye for design and aesthetics. Worked with nationally recognized brands and have design and creative work published in national publications. Sales interest with 3+ years business-to-business sales experience. In a competitive sales environment I found great success through my proven relationship building, management skills, and natural sales ability.
• Collaborated with local photographer to create an annual guide of top Greenville businesses. • Concept, photography, and design of all print & digital media for social media, blog, website, email, newsletters, invitations, collateral. • Directed and styled all photoshoots for printed guide and social media. • Developed concept and design for every ad published in annual guide. • Scheduled 40+ client photoshoots within a three month window each year. • Supported 40+ clients during annual membership with social media coverage. • Grew The Scout Guide Greenville’s Instagram following by 12k followers. • Created lasting relationships with clients through routine visits, educational seminars, email correspondence, and monthly newsletters. • Managed a team for 2-5 individuals at all times. • Developed and managed an elaborate database of potential and confirmed clients. • Maintained all aspects of business including billing, contracts, and expenses. • Earned the award for top social media influence among all national The Scout Guide® territories. • Maximized sales by implementing direct mail for sales promotions and distribution. • Managed 150+ client accounts. • Led sales presentations for top area business owners. • Prepared transcripts for sales calls and outlines for in person sales meetings. As an Editor of The Scout Guide, I assembled an exclusive collection of the best businesses in Greenville, South Carolina into a high quality annual printed guide. The Guide is a collection of beautiful photographs, highlighting the people and places that make Greenville unique.
• Art directed fashion and still life photo shoots for seasonal catalogs and ads/inserts for magazines and news papers including: Vogue, W Magazine, Vanity Fair, Harper’s Bazaar, and The New York Times. • Designed Canada store opening collateral. • Supported the Senior Director of Media and Creative Direction. • Advised and directed all retouching of fashion images from photo shoot to final production. • Delivered consistently branded design assets that support the strategic goals and brand of Saks Fifth Avenue. • Worked collaboratively with photographers, stylists, Saks marketing team, Graphic designers, and production department. • Met regularly with full-line and saks.com teams to maintain omni-channel consistency. • Managed and advised junior freelancers. • Assured quality control of design, printing, pre-press and file release.
• Produced marketing and brand creative including e-mail blasts, event invitations display ads and content for The MILLY Mag. • Photographed still imagery of the collections and imagery for social media platforms. • Retouched images for e-commerce, press, and lookbooks. • Designed creative for website, including homepage and category pages. • Developed MILLY branded collateral.
• Designed of Front-of-Book Style and Beauty pages. • Designed promotional materials (wild postings, t-shirts, tote bags, taxi toppers). • Developed Lucky brand guide of typography and styles used throughout Lucky collateral. • Produced inspiration decks and boards for the Creative Director, Editor-In-Chief, photographers, and stylists. • Assisted the Creative Director by managing shoot and meeting schedules. • Assisted the Production Director by requesting and sending art out to Quad Graphics.
• Assisted Art and Design Directors by preparing layouts for the Front-of-Book. • Designed FOB department pages. • Photographed and edited images for FOB pages. • Updated and organized wall of pages in progress for Editor-in-Chief. • Compiled photographic reference book for the market editors and stylists. • Assisted writers with producing and helping with questionnaires of the homeowners featured. • Assisted the Interiors Editor with submissions to the magazine. • Maintained Editorial “Book” for Editorial Director of Hearst.