Hong Kong SAR
- Lead and manage cross-functional projects from planning to completion - Develop and maintain cohesive brand identity across ATL and BTL marketing campaigns - Plan and execute corporate and marketing events - Manage video production from concept development to final delivery - Oversee website management, including copywriting, webpage design, and building pages using CMS tools such as WordPress-Elementor - Create and implement go-to-market strategies for new product launches - Enhance website performance and visibility through SEO optimisation - Plan, produce and manage social media contents (including designing and producing multimedia content)
- Manage SEO audit and enhancement for corporate website - Coordinate lead generation form logistics and collaborate with the IT department to build the backend infrastructure - Assist in copywriting, content planning, and execution for Weixin and Weibo content marketing initiatives
- Plan and implement major marketing campaigns, such as【無限期嘅年金 無限精彩人生】featuring 鄧麗欣 (TV, social media, billboards, building signage, bus body advertising etc.) - Social media content planning, copywriting and execution (Facebook, Instagram, WeChat and Weibo) - Prepare lead conversion analysis reports
- Events coordinating - Digital Marketing - Assist on publishing collaterals - Video editing
- Market research, customer analysis and competitors’ studies - Analysing the business processes of target industry - Preparing business presentation and proposals to senior management - Designing high level electronic business solutions to support customers’ needs - Analysing business and technical requirements and propose solutions to address business problems