Charlotte Metro
As an innovative Product Marketing Executive, I bring with me an exceptional background in developing and executing corporate and product strategies across diverse industries and organizations. Recognized as a front runner and thought leader, I am responsible for developing and executing both technology and product strategies, while leading innovation, product development, sales and market execution for a rapid growth, international organization that delivers B2B HW products and SaaS applications. I have extensive global experience, and have been successful in defining the company’s global business strategy. CAREER HIGHLIGHTS • Cultivated strategic business relationships and created connected platform HW and SaaS products that optimize customer experience, increase sales conversion and improve retail execution while collecting valuable data on the customer experience. Won major direct business awards and joint development programs from leading OEM brands including Apple, Samsung, Google, Meta, Intel and Microsoft while growing total brand revenue by greater than 60% over two years. • Developed and executed market share leading products in three distinct applications, markets and technologies over my career -- demonstrating core skills in strategic planning, market analysis, product management and marketing, and sales leadership and execution. • Established myself as an industry thought leader across multiple disciplines. Brought together industry leading customers, competitors and supply chain contributors in founding trade association to advance the adoption of novel technology. Selected as board member by US-Japan Business Association in SF Bay Area technology center. Participating in industry forums and panel discussions for the advancement of IoT technology in retail applications. I exhibit expertise in defining and executing market and product strategies, while demonstrating effective team building, investor relations and public relations. With extensive international experience, I have intermediate knowledge in the Japanese and Spanish languages.
As a member of the Executive Leadership Team, I lead the intersection of emerging technology and strategic market intelligence to drive long-term growth and competitive advantage. My focus is on transforming external market signals—from disruptive tech trends to shifting customer needs—into actionable strategies for innovation and investment. Key Responsibilities & Strategic Impact: Strategic Foresight: Providing deep-dive insights into market dynamics and emerging technologies to inform the company’s enterprise-wide strategy and innovation roadmap. Investment & M&A Strategy: Identifying and evaluating external opportunities, including the development of a robust M&A pipeline to accelerate growth and mitigate competitive risks. Executive Leadership: Partnering with the C-suite to align technology investments with customer demands and long-term business objectives. Market Intelligence: Maintaining a 360-degree view of the competitive landscape to identify actionable opportunities for market expansion and operational excellence.
Lead multifunctional team consisting of sales, product marketing and engineering with responsibility for winning and managing business with large global brands and strategic customers. Acquired new customers driving business to >64% growth in two years. Charter to leverage innovation and technology to create organic new businesses leveraging connected platforms. ▪ Developed custom connected platform security solutions serving brands such as Samsung, Apple, Meta, Intel and Google. ▪ Developed business/product strategy to enter the security market for luxury brands and grow the total available market by 100%. Penetrated specialty soft goods and luxury brands including Louis Vuitton (LVMH Group). ▪ Serve on executive staff with divisional P&L responsibility
Develop product strategy, while leading innovation, product development, and market execution for a rapid-growth, international retail B2B HW product and SaaS application organization. Conduct strategic analysis and direction setting on targeted market opportunities; and influence engineering and innovation organization priorities based upon multi-year roadmap and strategic plan. Successful in leading the planning process for the development of annual revenue plans. KEY ACHIEVEMENTS • Created and executed a strategy for rebuilding product portfolio and improving positioning across core product categories, resulting in the acquisition of major new retail and OEM brand accounts. • Cultivated strategic business relationships and created products, leading to major direct business awards from leading OEM brands including Samsung, Google, Microsoft, and Lenovo, developing brand business to 30% of total revenue. • Awarded nine US and international patent applications and awards.
Effectively prioritize engineering and product development functions, delivering sales and commercial support to global teams. Directly supervised a team of 30 product marketing and applications engineering professionals located both onshore and offshore; and led collaborative, data-driven business planning initiatives, as well as stakeholder engagement. Managed P&L responsibilities for both the business unit and product line of RF transceivers; created and executed effective marketing and product strategies, business development, and Merger & Acquisition activities. KEY ACHIEVEMENTS • Achieved penetration with major global smart utility meter producers, IoT, and smart automotive applications, while repositioning product portfolio to enhance positioning and segmentation across core markets. • Developed solutions to achieve tighter alignment of RF, MCU, and networking software applications across multiple corporate divisions and sites.
Developed strategic marketing plans for the organization, and successfully orchestrated brand development and management, budget oversight, marketing strategy, web and digital design, product management, applications engineering, and communications strategies. Forged strategic customer partnerships with Nokia, Samsung, LG, Motorola, Sharp, and Cree, recognized as the first new vendor qualified by Nokia in five years. KEY ACHIEVEMENTS • Designed a line of sharply positioned, application-specific integrated passive devices, resulting in penetration and growth at top mobile and consumer electronics OEMs, becoming de facto industry standards. • Consistently developed strategies to achieve gross margin and Return on Investment (ROI) targets, significantly boosting annual revenue. • Won Supplier of the Year Award from Motorola. • Executed a successful product line launch for solid state lighting applications, while redefining product segmentation through functional integration, leading to higher selling prices and margins, increased revenue, and competitive barriers. • Combined Nokia and Samsung portfolios, creating stronger competitive positioning and improved product margins by 20%+ before pre-acquisition levels.
Corporate officer responsible for market strategy, product management, tactical marketing, applications engineering, and marketing communications. I led the planning and execution of market and product strategies for corporate turnaround that returned company to growth and profitability. KEY ACHIEVEMENTS • Developed line of sharply positioned, application specific integrated passive devices (ASIPs) that achieved penetration and growth at leading handset and consumer electronics OEMs becoming de facto industry standards. • Ramped new product revenue to a $50 million annual level within first 36 months. • Developed and grew strategic customer relationships with Intel, Qualcomm, Nokia, Samsung, LG, Motorola, Sharp and Cree. • Executed successful launch of a high value, advanced protection product line for solid state lighting applications. Redefined product segmentation via integration of rectifiers and of over current, over temperature and over voltage functionality leading to higher ASPs and margins. • Diversified company revenue with new lines including LED drivers and serial display controllers (MIPI/MDDI) for small form-factor TFT LCD displays. Developed strategic partnerships with Intel and Qualcomm. Achieved tier one OEM designs across multiple platforms accounting for 10% of company’s revenue in first year.
Founder and Chairman of the Board of Directors for the Wafer Level CSP Forum. The forum actively promotes the adoption of wafer level chip scale packaging for high volume, semiconductor applications. The forum membership includes WLCSP assembly providers, semiconductor companies, end customers and their suppliers. The forum is engaged in a variety of research projects designed to advance industry know how and best practices regarding WLCSP design, qualification and manufacturing.