Kansas City Metropolitan Area
An innovative and technically acute business leader with over 15 years of experience, I excel in driving revenue growth, managing operations, and streamlining business transformations. My expertise spans operations and client services, where I've successfully implemented and re-engineered internal processes, reorganized business operations, and leveraged emerging technologies to maximize operational impact while minimizing resource expenditures. With director-level experience in marketing technology and full-service advertising, I thrive in fast-paced, demanding environments that require sharp attention to detail and excellent communication skills. My ability to oversee the big picture while diving into the details of company systems, operations, and processes sets me apart. This, combined with a strong analytical capacity and solution-oriented mentality, enables me to identify and revitalize underperforming areas and develop strategic plans that enhance commercial outcomes. My passion lies in propelling emerging companies to new heights and revitalizing stagnant businesses by bridging technology, marketing strategies, business transformation, and operational optimization. Throughout my career, I have partnered across multiple organizational levels to capture untapped market opportunities and consistently achieve both short-term and long-term business objectives. Notable accomplishments include: • Securing a 50% increase in customer confidence • Boosting up-sell and cross-sell revenue by 10% • Generating over $20M in revenues by leading a cross-functional team to maintain an advertising client portfolio, including Fortune 500 companies and Healthcare GPOs At present, I am dedicated to exploring the transformative power of AI. Playing a pivotal role in the Kansas City AI community, I serve as the Operations Committee Chair for the Kansas City AI Club. Recently, I have successfully finished advanced courses on generative AI, notably Allie K. Miller's "How to Thrive in the AI Age." My certifications underscore a profound dedication to comprehending and harnessing AI for driving business achievements.
• Delivered ghostwritten executive LinkedIn content end to end including research, drafting, editing, and scheduling within a structured approval workflow. • Provided AI strategy support through tool recommendations, prompt creation, and custom GPT builds tailored to specific client needs. • Identified workflow and process gaps in content operations and implemented improvements that increased efficiency and reliability. • Featured in a public CEO case study for transforming a vague client idea into a high-performing post through a multi-source research framework and a content accuracy review process.
• Provided AI education and strategic guidance covering GenAI tools including ChatGPT, Gemini, Claude, and Meta.ai, AI readiness assessments, and implementation frameworks. • Developed training materials on essential business tools to improve client operational efficiency and digital literacy. • Evaluated ethical risks in AI adoption and developed foundational implementation plans addressing leadership engagement and organizational readiness.
Award-winning technology analyst firm, and integrated marketing and digital communications agency. • Digital strategy. Translated client marketing objectives into digital strategies and initiatives, optimizing multiple digital channels and platforms to expand product and brand positioning. • Strategic planning and project management. Assisted in the planning, development, coordination, and marketing of a 100% digital Virtual Event Summit with 33 of the world's leading tech companies, writing 288 posts across social media platforms. • Social media optimization. Created social media content posts across platforms, increasing overall page views by 86%, post reach by 35%, and post engagement by 33% for technology analysts.
Boutique agency providing a complete digital marketing strategy with fresh, relevant, and original content to drive organic lead generation for independent insurance agents through an automated process, engaging at every stage of the buyer’s journey. Confirmed business plan and go-to-market strategy were aligned with the company’s short-term and long-term growth targets. • Branding, messaging, and marketing. Rebranded and restructured initial company, Happy Mavens, collaborating with the CMO, to support marketability and scalability, including developing ideal client avatar and brand identity and performing competitive analysis to validate product-market fit and viability. • Business model, KPIs, and tracking. Designed and implemented product package and pricing structure. Established KPIs, reports, and dashboards to track progress against revenue goals. • Processes and contracts. Created client contracts and established the onboarding process for new clients. Automated client onboarding from start to finish, minimizing duplication of work and process disruptions, providing a seamless client experience. • Vendor selection. Led vendor selection and contract negotiation for all core systems, including CRM, accounting, payroll, cloud storage, etc. Worked with a vendor in India to design a dashboard, CRM, portal, and app, documenting SOPs to ensure consistent and repeatable processes. • Human resources (HR). Created job descriptions and recruiting process for key roles. Hired offshore staff located in India and set up communication and appreciation channels for internal staff.