London, England, United Kingdom
I am a Doctor of Business Administration (DBA) researcher in the United Kingdom with academic and professional expertise spanning marketing, management, customer relationship strategy, and international business. My academic background includes an MSc in Marketing with Advanced Practice, an MBA in Human Resource Management, a BBA in Marketing, and postgraduate studies in International Relations, providing me with a strong interdisciplinary foundation for research, analysis, and practice. My current research examines AI-enabled customer relationship management, consumer trust, and responsible communication in the UK renewable energy sector, with particular focus on vulnerable consumers, ethical practice, and sustainable business service. I am particularly interested in the strategic and policy implications of how organisations use technology to build trust, improve customer relationships, and deliver more inclusive, transparent, and accountable services. In addition to my academic work, I bring more than seven years of managerial and corporate experience in sales, marketing, and client relationship management. I am committed to evidence-based thinking, critical inquiry, meaningful collaboration, and contributing to research, teaching, industry engagement, and socially impactful innovation. I am also a member of the United Nations Association - UK (UNA-UK), the British Academy of Management (BAM), and the Tourism Society - UK.
• Conducting in-depth research in marketing, management, and customer relationship strategies. • Collaborating with faculty and peers to explore international business trends. • Developing a comprehensive understanding of business administration principles.
Provided support in protecting retail stores from theft to ensure a secure shopping environment. Ensured a seamless and safe operation through team collaborations and active listening.
Provided comprehensive support to customers in the store for a positive shopping experience. Served as a teller at the cash counter for efficiently managing transactions. Assisted customers with self-check-in machines to enhance their convenience and satisfaction. Performed various daily operational tasks to contribute to the smooth functioning of the store. Reported daily activities and issues to the manager for effective communication and problem-solving.
Key responsibilities: Led sales operations to achieve business objectives and drive company sales growth. Developed channel and category-wise business plans to enhance brand performance. Formulated primary, secondary, and tertiary business strategies, including setting up Route to Market plans. Maintained and managed relationships with institutional and corporate clients daily. Consistently delivered sales growth by aligning operations with strategic goals and market demands
Identified growth opportunities within the territory by collaborating with sales teams to achieve sales goals. Maintained team efficiency by delegating daily activities, monitoring output, and rewarding positive contributions. Held weekly meetings with executives and senior executives to identify techniques to overcome sales obstacles. Consistently monitored team performance to maintain alignment with sales targets and operational goals. Implemented strategies to address sales challenges to foster a proactive approach to achieving targets.