Stanford, California, United States
Healthcare-focused venture capital investing in early-stage healthcare startups.
- Delivered 120%+ YoY growth for over 3 FYs of Japan Adult Incontinent brand as Senior Brand Manager Brand in Singapore HQ. - Developed holistic brand strategy from product innovation development, concept, creative development incl. TVCM, digital, eC, instore assets, 360° media plan both at mass and digital media and pricing. - Led WHO/Consumers and Jobs to be done strategy, identified new segment of purchaser group with new social JTBD and launched new line up with owning E2E planning. - Led eC business at 180% growth.
- Owned Febreze (Fabric Refresher) Delivery and achieved 137% growth via leading monthly business review/planning with building sufficient plans, effective MD, top customer plans and competitive analysis. - Successfully led end-to-end product restage planning/execution after 13 years with identifying trial barrier & P2P (path to purchase), driving i) WHO I am, ii) How it works, iii) Who is using, and iv) Where I can find. Developed creatives incl. benefit/reasons-to-believe housedust visualisation, selling story, shelf kit and PR. - Owned top customer dedicated plan development based on each customers’ need to drive share of shelf, display and category growth such as i) “for the first time in Japan as manufacturing”, installing Febreze bottle at retail entrance, ii) installing category easy-to-navigate shelf kit (equipment) to significantly enhance category visibility at SM channel and iii) installing disruptive equipment to gain permanent end display at Car Fragrance.
- Independently own $400MM business as Category Finance to achieve Sales/Profit at 109IYA/109IYA with identifying $5.2MM Sell-More-Plan development with Multi Function Team. - Develop long-term Promotion/MD triggers analysis with figuring out the best promotion effectiveness/Penetration/Trial and By customer Cost-to-serve.
Summer intern in Investment Banking M&A team