Dallas-Fort Worth Metroplex
Creative marketing professional, focused on enhancing recruitment strategy through social media, streamlining internal communications and improving brand management between multiple departments. I have a history of achievements and recognition as a high-performing employee, including being nominated as the Sales & Marketing Employee of the Year for the HOSPY Awards Gala in 2024. I am currently providing support for the D.R. Horton, Inc. Corporate Careers Team. I specialize in a wide range of areas including brand management, social strategy, special event planning, project management and client communication. I am also skilled at digital content creation, utilizing Adobe Creative Suite and Canva, and photography.
Responsibilities: • Spearheaded a digital brand transformation on Handshake by establishing a consistent content schedule and optimizing our employer profile with strategic messaging, resulting in a 20% follower growth and earning the company’s first-ever Handshake Early Talent Award in 2026. • Develop and maintain a nationwide content collection system to build a library of recruitment assets, supporting an enhanced social media strategy that has driven increased brand engagement and 20% Instagram follower growth over a six-month period. • Manage the creative lifecycle of a monthly company-wide newsletter, which includes content sourcing and coordinating with key stakeholders to craft a story that highlights our unique employee experiences. • Elevate employer brand presence at national career fairs and industry events by ensuring a consistent brand message across touch points and acting as a brand ambassador to increase candidate engagement within competitive markets. • Launch an interactive digital onboarding hub via Foleon to centralize internship resources, generating 1,700+ page views and 800 unique visits within the first month to streamline early talent onboarding and brand engagement. • Design and oversee office branding projects, including an installation of the comprehensive history of our internship program designed to celebrate program growth and enhance the candidate experience.
Responsibilities: • Manage internal collateral requests (print and digital) by communicating with department leaders from internal departments, coordinating with external vendors for printing and installation and ensuring all deliverables adhere to brand standards. • Responsible for owning online reputation management strategy for Omni Dallas Hotel and seven hotel restaurants, increasing response rate by 29% on ReviewTracker. • Utilize Salesforce Marketing Cloud to create engaging email campaigns, resulting in open rates consistently exceeding industry average (35.8%) and click-through rates surpassing company benchmark (1.78%). • Orchestrated end-to-end event delivery for a private dinner series, encompassing comprehensive logistics, managing a $30,000 budget, and fostering strong vendor relationships, directly supporting revenue generation and increased brand visibility. • Support Sales department with daily administrative tasks, including processing daily inquiries in Salesforce, attending daily business review meetings to take detailed notes, screening phone calls daily, and aiding sales managers in preparing proposals, contracts and addendums. Key Accomplishments: • Quickly promoted from Convention Services Coordinator to Sales & Marketing Coordinator in nine months, showcasing exceptional performance and dedication. • Introduced and executed a comprehensive property-level email marketing strategy in 2024, managing all aspects of its execution, resulting in a $27,000 increase in overall revenue and a 39.2% average open rate. • Recognized as one of ten associates who received the highest number of nominations from peers or hotel guests in 2023 for demonstrating exceptional service and consistently going above and beyond normal job responsibilities. • Nominated by leadership participate in the Stepping Up Leadership Program 2025, a comprehensive training program focused on leadership development, team management and strategic communication.
Responsibilities: • Administered comprehensive support to the Convention Services department, aiding a team of two directors and eight managers with calendar organization, interdepartmental communication, office supply procurement and more • Maintained clear communication and departmental alignment by generating and distributing five customized events reports tailored to the needs of catering, parking and front office teams on a weekly basis • Orchestrated event logistics with clients, including space allocation, scheduling, contract negotiation, transportation, etc. Key Accomplishments: • Awarded in May 2023 for partnering with the marketing department to create a dynamic PowerPoint to present at our quarterly employee rally where over 600+ employees and executives were in attendance Tools: Salesforce, Social Tables, Canva
Responsibilities: • Coordinated travel and accommodations for high level executives with Texas A&M University travel coordinators • Handled daily incoming calls, processed group billing, inputted rooming lists and managed 35+ cabana rental reservations • Assisted team of five with creating and distributing event resumes and BEO’s, writing and distributing weekly meeting minutes and processing 20+ event inquiries per day Key Accomplishments: • Quickly promoted from Front Desk Agent to Sales Coordinator in two months, exemplifying high-level performance and excellent results Tools: Salesforce, Alice, Stay N Touch
Responsibilities: • Remained knowledgeable of two boutique properties, including 300+ guestrooms, package options, amenities and area recommendations • Handled credit card transactions, regulating inventory, daily reporting and 150-200 arrivals/departures • Gained confidence in anticipating, preventing and solving problems in a fast-paced work environment Tools: Stay N Touch, Alice
Responsibilities: • Covered a wide range of activities, including football games, ceremonies (e.g., Aggie Muster, Final Review), leadership training exercises, campus events, and special guest appearances • Utilized professional-grade camera equipment and techniques to deliver sharp, well-composed, and impactful images • Managed large volumes of digital assets, including importing, organizing, keyword tagging, and rating in Adobe Lightroom for streamlined retrieval and archival • Provided imagery for use in official Corps of Cadets publications, social media channels, and promotional materials
Responsibilities: • Supported daily operations by rotating through key service departments, including food and beverage, events, and guest services, directly contributing to overall guest satisfaction • Elevated the guest experience through proactive identification and resolution of needs, resulting in positive feedback and increased guest comfort • Contributed to a productive team dynamic, ensuring efficient service and a positive work atmosphere • Maintained standards of cleanliness and safety, minimizing risks and ensuring a positive environment for all patrons