Media, Pennsylvania, United States
People fuel business. This is one of my core beliefs that guides my leadership philosophy. It serves me well in my current role where I act as a liaison between business lines to execute marketing campaigns that have brought in hundreds of new accounts. The best results happen when strong relationships come first – with clients, colleagues, and the communities we serve. I’ve spent most of my career running marketing for financial institutions, balancing creativity with structure to launch campaigns that bring in revenue and improve the client experience. Along the way, I’ve helped streamline processes, coached teams to be more collaborative, and used data to make smart decisions that accelerate growth. I’m someone who loves building systems that work — and just as much, I love developing the people around me to make those systems even better. Discipline and consistency are my foundation, but collaboration and respect are always at the heart of how I work. Early in my career I worked at an agency so handling multiple projects comes naturally to me. I also bring a curious mindset to the table and am never afraid to ask how we might do something differently. It’s my secret sauce for optimizing campaigns. I’m always interested in hearing from former colleagues, managers, or other marketing professionals, so feel free to connect with me here on LinkedIn or drop me a note at [email protected]. TALENTS: Integrated Marketing Strategy • Process Improvement • Cross-department Collaboration • Campaign Management • Product Marketing • Data Analysis • Content Marketing Strategy • Leadership
When I joined WSFS Bank, it was a brand-new role which gave me the opportunity to shape cross-department relationships and marketing strategies. Paving the way is never easy, but the work I’m doing is serving as a model for future associates in a similar role. Here are some highlights of what I’ve accomplished so far: •Introduced a new campaign model that brought in hundreds of new consumer and small business accounts. •Launched a first of its kind strategic partner relationship and outperformed bank partner conversion benchmark by 6.5 points. •Created first all-digital acquisition campaign, including streaming TV, paid social media and display ads, to better meet clients where they are. •Eased the rollout of a new transaction system with client communications that reduced fear and increased adoption. •Revamped internal workflows to boost effectiveness and ensure accuracy by incorporating business line subject matter experts. At WSFS, I’m proud to strengthen our commitment to service, truth, and respect through every client and associate interaction.
Encouraged by my manager, I stepped into a leadership role when she restructured the department to split the work between managing digital marketing and operations. This played to both of our strengths, and we were able to accomplish a lot in a short amount of time. Focusing on digital marketing, I managed a small team who drove growth and deepened member engagement across all online channels. Key projects included: •Improving online reviews and saving $10K a year by implementing Yext and launching an internal employee incentive campaign. •Rebuilding outdated campaign processes and co-developing interdepartmental committees, making it easier for departments to collaborate and bring ideas to market faster. •Overcoming poor website visitor experiences by redesigning two sites to offer a more flexible, user-friendly experience.
Before moving into a director role, I served as Marketing Manager and was hands-on across digital and traditional channels — from managing social media and SEM to refining email campaigns and building out brand content. During this time: •I improved digital engagement by moving beyond vanity metrics and partnering with vendors to establish best practices. •Developed a consistent social media content strategy, bringing the brand to life across all platforms. •I introduced a new project management tool that streamlined workflows and made life easier (and a little less chaotic) for everyone on the team.
At Group G, I had the opportunity to work closely with clients in the financial, software, and consumer goods industries, managing campaigns from concept through execution. As an Account Director, I was the bridge between the clients and our creative teams — making sure projects stayed on track, budgets were met, and the work delivered real results. Highlights included: •Developing strategic plans that helped clients meet their marketing goals and connect more meaningfully with their customers. •Analyzing campaign results and helping clients understand not just what worked, but why — and where we could go next. This early agency experience laid the groundwork for my passion for client relationships, process improvement, and results-driven marketing.
Because I showed initiative and passion for digital marketing, I was quickly promoted from an Account Executive to Marketing Web Coordinator and shortly after that to Marketing Manager. Juggling multiple projects taught me how to set up efficient processes to get work done which I still rely on today.