San Jose, California, United States
Director, Marketing & Communications at San Jose Barracuda | Social media, marketing, corporate partnership, community relations, graphic design, game operations, photography
Manage marketing, digital platforms, creative content, game presentation, broadcast, and PR/media teams Develop and execute marketing strategies to drive ticket sales and brand exposure for the San Jose Barracuda and Tech CU Arena Oversee fan experience, ensuring guest satisfaction through collaboration with internal teams Lead media strategies across digital, TV, radio, outdoor, and grassroots channels, including buying, placement, and production Create and implement annual promotional calendars, including giveaways, theme nights, and special packages Drive innovative brand activations and align paid and organic social media campaigns with content strategies Guide demand generation efforts for tickets and group sales, focusing on lead generation and retention Analyze campaign performance, leveraging data for benchmarking and planning Oversee community outreach, donations, and partnership fulfillment processes Manage media relations and support player training in social media and interview best practices Enforce brand strategy and maintain relationships with AHL personnel and partners Collaborate with Aramark on merchandise and food/beverage initiatives at Tech CU Arena Address fan feedback and drive improvements via cross-functional collaboration
Lead cross-functional teams to identify new business opportunities and strategic partnerships Negotiate contracts and agreements with potential clients and existing partners Organize and execute events to promote brand visibility and establish partnerships Manage social media accounts and create engaging content to increase brand awareness Utilize email marketing tools to create and distribute newsletters and promotional materials Create and collaborate on quality coverage and promotion of upcoming games, ticket and marketing sales initiatives, sponsored assets Design and create visual assets for digital marketing campaigns, in-game Write game day scripts, oversee game day staff, execute in-game elements for 100+ games Photograph events for use in marketing materials, press releases, and social media Hire and supervise Director of Broadcasting & Media Relations, Director of Corporate Fulfillment, Director of Game Operations & Graphics, Director of Community Relations & Social Engagement Won ECHL's Specialty Jersey of the Year (2022-23), Community Service Team of the Year (2021-22), and Marketing Team of the Year (2021-22, 2020-21) Awards Previous roles: Director of Social & Creative Content, Manager of Community Relations & Social Engagement
Conduct in-game contests and promotions at the Rushmore Plaza Civic Center Ice Arena Shoot promotional videos, interviews for social media
Certified instructor with United States Figure Skating Association (USFSA) curriculum Instruct children ages 3-17 and adult students in figure and hockey skating Teach individual classes with groups of 2-10 students from beginning to advanced Schedule instructors for 4 and 6-week classes during each session on Digiquatics Set up events, sessions on SportsMan Instructed camps during the summer; provided supervision for groups of children with crafts, snacks and fitting skates/safety equipment Previous roles: Instructor, Assistant Director
Anchor/produce Good Morning KOTA Territory from 5:30-7 a.m. M-F Produce and anchor KOTA Territory News at Noon Experience with AP ENPS, Edius, Clickability, Social News Desk Shoot PKGs, VOSOTs for morning/noon show Anchor GMA cutins Co-anchor Good Morning Black Hills from 7-8 a.m. M-F; write daily news headlines
Pitch stories for nightly newscasts Monday-Friday Shoot, write and edit stories myself including live shots Cover the northeastern portion of South Dakota Prepare SOT teases/aslives/packages for 5pm news; packages/teases for 6pm; VOSOTs/packages for 10pm Experience with AP ENPS, Premiere Pro, some Edius Contribute footage to ABC News/CNN Shoot sports video/front it live for newscasts