Kayla Truong

Digital Media Grad Student @ UW

Greater Seattle Area

About

I’m currently pursuing my Masters degree at UW Seattle, specializing in Brand Marketing & Analytics within the MCDM program! I have over 5+ years of experience in various social media management and marketing roles. My experience spans creating engaging content, analyzing data metrics to drive strategy, and collaborating with teams to achieve organizational goals. I've worked on campaigns that required creativity and precision, and I have a proven track record of increasing brand awareness and engagement. Additionally, I have had the opportunity to work with some of my favorite brands, further honing my skills in influencer marketing and brand partnerships. I look forward to discussing potential opportunities and making a lasting impact!

Experience

  • Content Creator at TikTok
    Oct 2024 - Present · 1 yr 9 mos

    - Created short-form video content, achieving over 2.2 million likes on a single video and consistently engaging a growing audience - Successfully drove affiliate sales by promoting products through storytelling videos/images, leveraging analytics to optimize performance. - Partnered with brands to create sponsored content, delivering measurable ROI through innovative campaigns - Coordinated content strategies across TikTok and other social media platforms to drive traffic and expand brand presence.

  • Content Creator at Instagram
    Sep 2021 - Present · 4 yrs 10 mos

    - Built a social media account with 30K+ followers & numerous viral videos - Over 15M+ likes on Instagram & 12 million accounts reached in a single month - Worked with companies like Primal Pet Foods, Benebone, Bocce's Bakery, Outward Hound, & Vessi - Created UGC content for pet and human brands

  • Outreach & Communication Specialist at International Rescue Committee
    Mar 2025 - Oct 2025 · 8 mos

  • Sponsor a Pet (Remote)
    • PR Lead / Affiliate Team Manager
      Sep 2024 - Feb 2025 · 6 mos

    • Sales & Social Media Marketing Intern
      Jul 2024 - Nov 2024 · 5 mos

  • Social Media & Engagement Coordinator at University of Washington Bothell
    Mar 2023 - Jul 2024 · 1 yr 5 mos

    - Planned and executed engaging events for IAS students, including coordinating logistics and budgets. - Lead content creation for the Instagram account, utilizing graphic design, photography, and videography skills focusing on community management. - Create and manage marketing campaigns to promote IAS events, programs, resources, and classes across both print and digital platforms such as Instagram, Canvas, and Discord. - Conduct outreach, develop interview questions, record/photograph/write content for IAS - Built a student led Discord, developed threads/conversation starters, encouraged student participation