Greater Phoenix Area
I am a graduate from Grand Canyon University, where I studied marketing and advertising with a minor in sports and entertainment management. I have strong skills in social media and insight into the sports marketing field. Currently, I work as a Content and Social Media Specialist at Rithum. In addition, I am a Social Media Manager at Jeramie McPeek Communications my duties include assisting in creating social media content for the marketing firm’s clients, such as the AZ Super Bowl Host Committee, Fiesta Bowl, and Men's Final Four. I also assist in any digital marketing work through social channels. Previously I was the Creative Content Coordinator for GCU athletics. Managing @GCU_Lopes on Twitter, Instagram, TikTok, Threads, and Facebook, developing graphics to use on our 21 social media platforms/accounts, as well as overseeing the athletics paid advertisements through Meta ads manager. In my previous experience, I have had to work in fast-paced, deadline-driven environments, create and promote brand events, manage and monitor webpage content for departments, as well as provide email builds and updates. I have extensive skills in Photoshop, Canva, and Adobe Spark all my work has been done through those programs. I am looking forward to networking with you!
- Assist in developing and executing content plans that align with brand awareness and lead generation objectives. - Create and publish high-quality, high-volume marketing content, including blog posts, email campaigns, newsletters, and product marketing assets. - Edit and refine content from other contributors to ensure alignment with brand guidelines and consistency in tone and messaging. - Work with cross-functional teams, including product marketing, to adapt technical content into engaging, customer-focused assets (e.g., one-pagers, case studies, and sales collateral). - Manage and optimize day-to-day operations for social media channels (e.g., LinkedIn). Create and schedule social media posts, monitor interactions, and respond to comments professionally and promptly. - Track performance metrics for social media efforts and provide reports to guide improvements. Collaborate with the marketing team to ensure social media content supports larger campaigns, including webinars, paid media, and email nurtures. - Work closely with designers and content creators to ensure assets align with campaign goals. Track and analyze content and social media performance metrics to identify trends and areas for improvement. - Conduct A/B tests for content and optimize publishing schedules for improved engagement and results. - Build and foster meaningful interactions with audiences on social platforms to enhance engagement and community building.
- Assisting in creating social media content for the marketing firm’s clients, such as the AZ Super Bowl Host Committee, Cactus League, and the Fiesta Bowl. Also, assisting in any digital marketing work through social channels. - Recent clients of the firm are: NFL, AZ Super Bowl Host Committee, PlayStation Fiesta Bowl, the NBA and WNBA, Women's Premier Soccer League, YouFit Health Clubs, Talking Stick Resort Arena, Dignity Health Arizona, FamilyLife and Tarbell's Restaurant.
- Plan, film, and edit videos in alignment with the Mortgage brand. - Manage and publish content to YouTube, Facebook, Instagram, Linkedln, TikTok, and other social media channels. - Support with video production, content strategy, and content creation efforts for the Military Lending Division. - Primary owner of the Military Lending Division's social media calendar, with a focus on social engagement by utilizing creative thinking and ideas, as well as brand alignment. - Primary owner of Google My Business page(s) for searchability, team updates, and reviews. - Respond to social media messages, inquiries, and reviews. - Support branch events with coordination of event logistics, vendor partnerships, promotion, and more. - Ensure events align with branch objectives and contribute to positive brand building. - Create and manage the marketing calendar to account for community and Veteran-focused events. - Create engaging content, including videos, testimonials, and team member and partner spotlights. - Implement media relations efforts to support branch visibility and brand building. This includes awards and recognition, thought leadership, and podcasts opportunities.
- Social media manager for athletics social media @gcu_lopes for TW, IG, FB, TT. - Increased followers on Instagram by 10k and increased followers on TikTok by 5.5k. - Helping oversee athletics paid advertisements through Meta ads manager. - Developing visual assets (graphics) for use on athletics social media platforms. - Keep the University on the cutting edge by monitoring and utilizing new and emerging social media platforms and trends. - Use analytical data to present successes and inform future strategy through Hootsuite and native platforms. - Work with department staff including coaches, administrators, and communications contacts to advise on social media strategy for all 21 sports and content planning.
- Assist creative content staff in the management of social media profiles for GCU's 21 sports on Twitter, Instagram, TikTok and Facebook. Social planning, assisting in capturing content for Instagram stories and other mediums and analytics tracking. - Assist athletic communications staff with traditional media relations tasks. - Assist in the implementation of marketing strategies, promotions, and campaigns. - Aid the GCU Athletic Communications Department in the promotion of its 21 programs through social media marketing, tracking of statistics, writing, and creative planning.
-Assist the Social Media team withcapturing content during practice sessions, providing game-day coverage, and managing the @AZCardinals presence on Instagram, Tiktok, Twitter, Facebook, Youtube, Linkedin, and potential future platforms -Utilize social media tools such as hookit and emplifi to track organic metrics and create weekly analytics reports based on key findings -Attend, cover, and facilitate day-to-day publishing across Cardinals ancillary accounts including @AZCardsCheer, @AZCardsInTheCommunity, and @AZCardsYouthFB -Monitor UGC and lead on community management of all accounts under the Cardinals umbrella