San Jose, California, United States
With 5 years of experience in social media, including 4 focused in the tech industry, I'm passionate about the role social media plays in shaping brand presence and connecting with communities. I've always been drawn to the psychology behind why people engage — what makes someone stop scrolling, feel something, and share it with others. That curiosity informs every creative decision I make, from strategy and analytics to content creation. My goal is to use social media as a tool to amplify messages and create experiences that genuinely resonate with audiences. I’ve worked across many facets of social, including, but not limited to: - Organic Social - Event Social (Snowflake Summit 2022 and 2023, Oktane 2025) - Content Creation - PR - Influencer Marketing - Employee Advocacy Feel free to connect with me at [email protected]!
Social & Events, Workato’s AI Hub
- Own end-to-end content creation, copywriting, and publishing for LinkedIn, managing workflow and cross-functional alignment using Asana to ensure on-time delivery across integrated campaigns. - Develop social media campaigns supporting company attendance at events including Databricks World Tour, JOIN Coalesce, Snowflake Summit, and Snowflake World Tour, coordinating content direction with onsite team members.
- Scripted, edited, and produced 250+ short-form videos across Instagram, TikTok, and YouTube, driving millions of impressions and high engagement by aligning content with current trends and audience insights. - Grew a combined audience of 50k+ followers on Instagram, TikTok, YouTube, and Lemon8, garnering over 66m impressions and 10m engagements. - Partnered with local restaurants and businesses (Fabletics, JINS, Poshmark, Toyota, etc.) to promote products and services through creative campaigns, garnering over 6m impressions and 100k engagements.
Event Social, Oktane 2025 Delivered record-breaking organic performance across the three main event days in Oktane history, surpassing the previous year’s metrics across impressions (+13.3% YoY), engagements (+32.9% YoY), engagement rate (+17.8% YoY), video views (4.5% YoY), and post link clicks (53.9% YoY).
- Managed the global employee social media advocacy program using Sociabble, partnering with corporate social, international, and cross-functional teams to source, curate, and publish content. - Designed in-house graphics and video assets using Adobe Express and Canva, ensuring alignment with brand guidelines. - Monitor daily news and third-party media mentions of Cohesity to identify timely, relevant content for employee sharing. - Create and distribute weekly newsletters to Cohesity executives and Cohesity Sociabble users, highlighting top-performing and strategic content to share across their networks.