San Francisco, California, United States
Hey, it’s me! 👋 I’m a seasoned Field Marketer with 10+ years of experience building event strategies and leading field marketing teams through IPOs and acquisitions. From tradeshows to ABM activations, I specialize in creating events that accelerate pipeline, enable sales, and drive real business impact. I’ve built a reputation for executing badass events that don’t just impress - they convert. Beyond the logistics, I’m passionate about the community side of events. I mentor aspiring event marketers, offering career coaching to help others break into and grow within this industry. Named one of Planwell’s top 45 marketing leaders for 2025, shaping the future of B2B event marketing. I am also a founding member and ambassador for the Planwell Collective - a community built for modern B2B event marketers. I love sharing event strategies on stage - whether at conferences, webinars, or podcasts - so if you're looking for a speaker, let’s talk! And if you're in field marketing (or just love talking events), let’s connect - I’m always up for brainstorming, sharing insights, or grabbing a coffee.
Founding member and ambassador for the Planwell Collective — a community built for modern B2B event marketers to connect, share, and grow.
- Led Field Marketing and ABM at StackAdapt, driving strategic programs that fueled revenue growth, accelerated pipeline, and deepened engagement with key accounts. - Managed and mentored a cross-functional marketing team spanning Field Marketing & Events, Strategic Partnerships Marketing, and Enterprise ABM, aligning programs to support company-wide revenue objectives. - Partnered closely with sales, strategic partnerships, and marketing teams to develop high-impact GTM strategies, oversee event marketing, and execute multi-channel ABM campaigns. - Led and mentored the event marketing team, ensuring events drove meaningful pipeline, built brand awareness, and aligned with business goals. - Focused on data-driven decision-making, leading a team that delivered targeted programs maximizing impact across both direct sales and partnership channels. Built and scaled innovative marketing initiatives that delivered measurable business impact.
Volunteer Community Group Lead for the San Francisco chapter of the Event Marketers Club, by Goldcast! The Best Events Community for B2B Marketers Who Run Events and Webinars to Drive Revenue. *Please note: I do not work at Goldcast. I am a VOLUNTEER chapter lead for their events community!
Enjoying a well deserved worked Sabbatical after 12 years of being in the field marketing craft! Took some time to decompress, and ground myself - while enjoying home projects, personal hobbies, and a little bit of local exploration. I also joined several webinars, podcast, and virtual events. But most importantly provided event career coaching to field marketers looking for a bit of mentoring. It was a rewarding time to myself to refresh and come back stronger than ever!
- Built Apollo’s first field marketing strategy and playbook from scratch managing 30+ in-person event activations and 40+ sponsored webinars activations annually - Built and managed our North American Field marketing team with a $500K+ annual budget - Managed our Event Sponsorship program driving in $200K+ in sponsorship revenue from partners - Collaborated and executed our marquee annual “Olympus” event bringing in 20K+ virtual attendees - Cross-collaborated with multiple departments for community outreach and growth for the Apollo brand