Boston, Massachusetts, United States
Creative marketing and communications professional specializing in developing social media content and executing digital marketing campaigns. Over seven years of experience with proven success utilizing a variety of platforms to increase brand awareness, build community engagement and expand active followers.
• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, social media, digital advertising, events, or content marketing. • Coordinate the requests, planning, and execution of marketing campaigns, social media, SEO/SEM, and other marketing projects. • Assist with managing multiple external and internal vendors and teams in the creative development of digital content, advertising materials, media planning, and high-impact promotions • Assist in creating and maintaining editorial calendars and communicating deliverables. • Performs other related duties as assigned
• Designed and executed a global social media strategy for Safeco Insurance and Liberty Mutual Insurance’s seven social media accounts. • Created and managed the company's social media strategy. • Implemented organic social media campaigns across multiple platforms to align with business goals. • Managed and crafted content in multiple LinkedIn groups. • Supported the company’s independent giving initiatives by coordinating application review, managing donations and creating media kits. • Interviewed agents and nonprofits across the country to produce engaging personalized video content and social media content through their Independent Agent Giving program.
• Collaborated with design and content teams to develop engaging social media content to support marketing objectives for product and company news. • Coordinated, produced and directed video shoots for the company's growing video catalogue. • Developed and managed editorial calendars. • Ensured brand consistency in copy through tone and voice. • Published and shared engaging original content on the company's blog. • Managed the social media accounts of the company's executive leaders.