Baltimore, Maryland, United States
Kaya Gordon most recently served as the Managing Director of Charm City Cultural Cultivation, where she leads programming, partnerships, branding, and communications with a focus on creating culturally resonant, high-impact work. A dynamic creative strategist and organizational leader, she brings proven expertise in business development, project management, and strategic partnerships, backed by a designer’s eye and a strategist’s mind. Her approach, an approach she calls synthesized creative, is rooted in the understanding that design is most powerful when informed by social perception and the subtle psychological cues that shape whether people decide to try something new or give it their attention. With a background in marketing and a deep understanding of decision-making psychology, she creates experiences and campaigns that connect on both emotional and practical levels. Kaya’s unique blend of skills, from building teams and operational systems to shaping brand aesthetics and forging high-value partnerships, makes her an intangible asset to results-driven teams. She prioritizes quality and accessibility in every project, ensuring creative work is not only compelling but also inclusive and strategically aligned for lasting impact.
In this role, I serve as both a strategic partner and creative lead for clients seeking high-performance marketing solutions. I oversee campaign ideation and execution across social, email, and paid channels, ensuring that each piece of creative is both visually compelling and performance-driven. By analyzing monthly metrics, I continuously refine creative approaches, maintaining relevance in fast-shifting markets and maximizing return on investment.
As Managing Director, I act as brand manager, creative director, and oversee the full operational portfolio of the organization, leading a team of three directors and guiding the visual and strategic direction across all channels. I have lead the organizational merger and rebrand, produced five large-scale exhibitions from curatorial concept to installation, 50+ events, and 12 multi-day/month long retreats with tailored programming, and designed an internship program that built a sustainable talent pipeline. My leadership includes business development and engaging valuable stakeholders to come to the city and engage with local organizations and creatives. I also oversee implementing project management systems and SOPs that increased operational efficiency, cultivating partnerships with institutions, government agencies, and major brands, and ensuring every campaign, event, and communication reflects a cohesive, culturally resonant identity.
As the Principal at Flatform Agency, I spearhead the development of relevant creative strategies tailored to our client's needs. We provide Artist management for emerging visual artists and development for forward-thinking brands. We specialize in subversive design meaning we don't do things by the book, we do what will resonate with the people. Leading a team of designers, marketers, and developers, I oversee the creation of inspiring brands and compelling campaigns. Additionally, I drive initiatives such as creating websites, presentations, video, and ads and conducting brand audits to identify challenges and capitalize on opportunities, ensuring our clients' brands stand out in the fast-paced cultural landscape.
I reimagined the organization’s brand and engagement strategy, creating narratives, events, and digital tools that amplified visibility and deepened community impact. This included directing a full brand overhaul, expanding social and content channels, and launching both a custom app and HubSpot CRM to improve communication and outreach efficiency. My work balanced artistic vision with operational innovation, enabling the organization to scale its programs and reach.
I bridged architectural excellence with strategic marketing, leading initiatives that elevated the firm’s reputation and generated new business. This included cultivating high-value partnerships, overseeing brand communications, and directing campaigns that highlighted award-winning projects. My approach combined design insight with business development acumen, ensuring every outward-facing effort aligned with the firm’s core vision while expanding its influence.