Mumbai, Maharashtra, India
Marketing professional with 15 years of experience in Brand Strategy, Creative Communications, and Corporate PR. Skilled at building impactful brands and crafting engaging consumer experiences. Experienced across residential, commercial, warehousing, and retail sectors in Tier 1 and Tier 2 cities in India. Residential Sector Launched projects, built brand identities, created sales tools, integrated technology into sales and Marketing, mapped customer journeys, enhanced sales experiences, and curated brand IP events. Gained expertise in developing and nurturing multi-level sales channels—including channel partners, referral networks, loyalty programs, and NRI verticals—to generate quality leads and strengthen sales pipelines. My focus is on growing these verticals strategically to maximize contribution toward overall sales targets Retail Sector In retail, I drive revenue growth for high-street spaces while elevating their image and identity—positioning them as thriving centers of culture, lifestyle, and community engagement. Warehousing and Commercial Sector Marketing in the warehousing and commercial sectors involves creating strong wayfinding and signage programs, building impactful branding, developing sales tools such as brochures and fact sheets, and driving visibility through expos, conferences, and other industry platforms. Other Assignments Merchandising - a subtle way to connect to our consumers and make the brand aspirational Brand Assets - Films, Walkthroughs, Photoshoots Public Relations - brand reputation management, content development, media relations
Marketing and branding professional with 15 years of experience in real estate, spanning residential, commercial, retail, and warehousing. Skilled in corporate communications, Branding - brand identity+ Brand manuals and designing marketing campaigns and creative assets that drive sales and enhance customer engagement. Experienced in project launches, customer journey mapping, and delivering memorable experiences through large-scale events such as marathons, cyclothons, lighting festivals, and channel partner meets. Adept at handling PR, and Media. Worked on projects like wayfinding and signage programs - design to execution. Known for balancing creativity with cost efficiency while ensuring seamless coordination with sales, admin, and construction teams. Creating revenue opportunities by organizing flea markets and developing advertising avenues for brands across retail campuses. Leveraging technology and digital platforms to enhance customer engagement, track consumer insights, and deliver data-driven marketing strategies A brand and corporate communications leader passionate about curating meaningful experiences and building lasting value.
Brand, Product and Communication Strategy for Residential and Commercial Projects in Mumbai, Navi Mumbai. Highlights Defining Product proposition, Positioning strategy & creating design & Communication language for projects Closely working with developers for Efficient Go to Market Product Effectively designing Sales and Marketing Plans for Projects on the basis of Targets. Closely working with closing and sourcing teams and providing them with sales and marketing tools for effective customer and channel partner interaction, brand visibility and closures. Corporate marketing strategy for Edelweiss REAP - defining core proposition and brand vision. Worked on B2C brand Idenity and positioning Consumer Research driven Marketing Campaigns for Projects Internal Branding initiatives and Campaigns
Brand Manager for HNI and UHNI segment projects in South and Western Mumbai region. Product and Brand Management, creative strategy, Launches and Media Campaigns. handling end to end marketing initiatives for projects in Mumbai western suburbs and South Mumbai Highlights Brand Strategy – Defining Brand identity, Brand promise, positioning strategy for projects Project Sarova, Kandivali – A strategic approach to make SAROVA, the next big destination in the western suburbs. Designing & executing events & experiences that help in defining a unique culture to the township, creating Tangible assets within the project leading to a strong customer experience which communicates the project’s vision and the brand promise. Project Launches, Channel Partner Meets, end to end brand and creative strategy & execution for Western- Kandivali, Andheri and south Mumbai Projects Organizing Niche events for UHNI brand Imperial
Primarily handling Creative strategy for projects in Mumbai Pune and Lonavala Highlights Worked on Corporate brand and Positioning strategy - defined positioning statement for the corporate brand and established Visual Identity in media communications accross media vehicles Working on Co-branded initiatives for theme based projects. - Accredition of Consulate Generel of Indonesia for Rumah Bali project in Thane. Handled Project launches and Ad campaigns for projects Defining customer journey and enhancing customer experience through marketing initiatives Digital Marketing and Strategy for projects and coordination with agency on digital media campaigns Market Research, Media planning and Effectiveness.
Branding and Media Campaigns for projects in Thane and Nagpur Highlights Primary Marketing research for 300 acre Nagpur project -Ensaara Metropark Coordination with International Brand Agency Sedley Place for Brand architecture design for Ensaara Metropark Defining Go to Market Strategy with International Consultant Bragg and Co. for Nagpur Project. Primary research being the base. Media Campaigns for Tropical Lagoon Thane.