Bengaluru, Karnataka, India
A seasoned marketing professional with digital expertise in entire customer journey. Currently, working as a Marketing Strategist in Google . I am empowering emerging and new-age brands in EMEA to grow their business digitally with Google Ads. Prior to this - was closely helping customers to retain their end-users and enhancing their CLTV at ACKO insurance and also with CleverTap - an omni-channel customer engagement and user retention marketing platform. Full-Time MBA graduate in Strategic Marketing & Communications from Mudra Institute of Communications (MICA). Prior to my MBA, have a 36 months stint as a Digital Business Consultant, primarily in the Life Sciences domain to generate good quality analytics and high business impact insights. In every role taken, I have assumed complete ownership. Eager to explore new opportunities that provides the right blend of data-driven analytics and marketing solutions, in this ever-evolving digital environment. An avid sports enthusiast, which has been my constant residue in life. One weakness I can flaunt about in this professional environment, and that is Food! And do note, I don't intend to convert it into my strength anytime soon. Mail Me at - [email protected]
1. Core Role Scope and Portfolio: • Managing portfolio of 120 Mid-Market Advertisers in UK market, driving $XXXMn Annual Google Ads revenue • Drove Google's product adoption beyond Search and Shopping for the portfolio through deep analysis and insights and demand forecasting - drove +21% YoY portfolio growth (2.3x Industry Average) • Partnered with Advertisers & Sales (x-Fn) to orchestrate Digital Marketing strategy by defining Advertiser Goals, and Areas of Focus. Built 30+ Joint Business Plan (JBPs) across Advertisers for mutual agreement of growth strategies and investment commitment 2. Boosting EMEA Ads Revenue with long-term Annual Business Plans (ABP): • Identified Advertisers across EMEA with high digital growth opportunities; led the stream with 750+ ABPs for Mid-Market advertisers in EMEA across 2024 • Unlocked overall $X.XBn Investment agreement in 2024 in Google Ads via ABPs (+47% YoY growth in Revenue) • Led multiple market activation initiatives with x-Fns via Sprints to enable 88% Coverage across EMEA ABPs from our gTech Ads' Menu of Services 3. Capturing Growth with Seasonal Moments: • Championed seasonality across UKI Commerce Advertisers in '22, '23 and '24, including Q4 holiday peaks & micro-seasonalities like Black Friday, Cyber Week and Boxing Day • Built comprehensive GTM plans, built scalable client strategies, covering 160 MMS+agency clients Delivered $XXMn incremental revenue in a quarter, with biggest ever Black Friday achievement to date (+29% YoY) 4. Building People Culture: • Co-captained since 2022 with 6 membered team to build a strong "gTech Ads community" across BLR site - serving 160+ Googlers • Led "Enable and Empower - Careers" and "Site Advocacy - Culture" pillars with 14+ Career enablement sessions (4.7 CSAT) and 30+ Leadership visits to build a grow&learn ecosystem in the gTech BLR site
• Providing strategic insights for product adoption, metrics monitoring and cross-industry best practices to Growth/Marketing/Product Heads in my clientele worth ACV $5.4M, which includes Gaming, e-Commerce, OTT, Health-Tech, e-Grocery and Ride-Hailing enterprises • Assisted e-Fantasy Gaming clientele with insights, best practices and campaign ideation for user-retention in IPL 2020 season, learnt 13% decrease in Churn post-IPL 2020 vs 2019 • Worked together with Indian Unicorn e-Commerce giants to help strategise, build campaign roadmaps, and best practices for user-retention post Sale Season - learnt 30%+ increase in Stickiness Index (MAU/DAU) ratio • Upscaled product adoption worth business $700K+ for managed accounts, and boosted Customer Satisfaction metric (via NPS) via proactive business reviews, and building roadmaps • Recognised with CS Team Star Awards, Q4'2020 - right after joining the organisation