Kolkata, West Bengal, India
A seasoned product management professional with 14 years of experience in defining product strategy and managing product roadmaps in the Online Travel, E-commerce, SaaS and Digital Payments industries, across mobile, desktop and API platforms. Key responsibilities include defining and communicating product strategy, leading product teams, ensuring best in class user experience via research & analytics, maintaining comprehensive and impactful product backlogs and optimising product revenue & margins. Worked with some of the best product, technology, design, project management, QA, business, marketing, customer care and operations teams.
- Orchestrated a project to overhaul the flights funnel experience, leading to a 5.5% increase in conversion rate. Project involved working with global teams, across North America, Europe & APAC as well as customisation to user expectations across more than 50 global point of sales. - Driving the booking & post-booking strategy and execution to enable users to select and change their preferred seats on their flight. Outcomes achieved have led to a 3% increase in Gross Profit per transaction - Actively involved in coaching and mentoring people in other teams on how to facilitate their entry and growth in Product Management
- Led a team to drive the strategy for Makemytrip’s flagship product, leading to improved user satisfaction, retention & repeat visits/bookings, conversion rates and revenue growth on Desktop/Mobile websites and Mobile Apps - Drove the personalization and persuasion charters to improve user experience and retention. Features implemented led to a 5% improvement in conversion on Domestic Flights - Led the charter on revenue growth through alternate products such as ancillary sales (seats, meals, insurance etc.) leading to a 500% increase in the ancillary purchases o Involved in product hiring across all verticals in addition to the buddy program for new team members, to help in recruitment and retention of key product management talent
- Targeting improved App user acquisition through mobile site app download push and App Store Optimization leading to a 4% jump in active app users and 3% jump in organic installs respectively - Defined product for improved restaurant – consumer communication targeted at increased restaurant engagement and increase in active consumers including creation of wireframes & high fidelity mocks - Integrated multiple engagement drivers like restaurant awards, parking availability near restaurants and Food festivals - Worked with multiple 3rd party analytics, acquisition & engagement tools like Clevertap, Firebase, Branch etc.
- Led a team of product managers to drive the product strategy for the B2B product. Work involved improvements in existing products as well as creating new payment products to target new user problems - Enhanced the Payment Gateway and Wallet API stack to provide clients with a best-in-class payment experience for their users leading to a 35% jump in payment processing rates and a 70% jump in revenues for the company - Implemented a corporate product, from scratch, to provide companies a one-stop solution to disburse tax saving salary components in addition to processing reimbursements and allowances (for travel, client meetings etc.)