Bloomington, Indiana, United States
I am a Kelley School of Business graduate from Indiana University with majors in Marketing, International Business, and Digital & Social Media Applications. With professional experience in marketing, sales, and client management, I strive to craft engaging content that bridges diverse cultural perspectives. Living in the United States, South Korea, the United Kingdom, and Canada has shaped me into a global citizen - open-minded, adaptable, and inspired by new ideas. Studying abroad in London and learning Korean, English, and Spanish have fueled my love for exploring new cultures and broadening my horizons. I’ve strengthened my collaboration, creativity, and leadership through roles in Kelley’s Mentoring Program, the Social Media Marketing Club, Camp Kelley, and as a shift leader at Starbucks. These experiences have shaped me into a leader who values authenticity, teamwork, and growth. Let’s collaborate and bridge the world together through marketing and storytelling.
• Execute multi-channel marketing campaigns across email, social media, outreach initiatives, and branded materials while managing digital platforms (Instagram, TikTok, Facebook, Google Business, Engage), increasing traffic by 30%+ and generating 30+ new 5-star reviews • Support annual marketing planning and budgeting by analyzing leasing performance, market data, and conversion metrics to maintain 95% occupancy targets and pre-leasing goals • Deliver daily leasing reports and maintain Excel auditing files tracking 100+ active leads and conversion metrics, presenting insights to key stakeholders including C-suite leadership and the ownership group while facilitating weekly cross-functional performance meetings to inform marketing and pricing decisions • Coordinate outreach campaigns and partnerships with 20+ local businesses and 15+ student organizations while supervising the hiring, onboarding, and training of Community Assistants in accordance with company policies, generating 95+ qualified leads per month
• Close 90+ leases, increasing occupancy by 15% and pre-lease by 21% through proactive lead management, including daily follow-up with 50+ leads via CRM and improving lead-to-tour conversion rates • Manage the full leasing cycle from initial inquiry to lease execution, conducting tours and guiding applications while maintaining consistent prospect communication, achieving top sales performance for 5 consecutive months • Compile weekly competitor analysis reports evaluating pricing, concessions, and occupancy trends across Bloomington student housing to inform leasing strategy and market positioning • Plan and execute weekly resident events, managing logistics, budget, and promotions to strengthen community engagement and contribute to a 42% renewal rate
• Produced and edited 300+ photos for digital content campaigns and promotional initiatives, ensuring accuracy and consistency • Created social media content aligned with brand guidelines and messaging, averaging 500+ impressions per post, while tracking and reporting KPIs in Excel to monitor performance • Updated weekly promotions and product launches through cross-functional coordination and timeline management
• Drove record $14K single-day sales by delivering strong customer service and supporting seasonal promotions, merchandising, and in- store marketing execution • Managed daily store operations in a fast-paced retail environment, coordinating staff workflows while supporting inventory management, shipments, sales tracking, and shift operational reporting to ensure accuracy and operational efficiency • Trained and onboarded new employees on customer experience standards and brand compliance to maintain consistent service quality
• Contributed to $63K in weekly store sales by delivering high-quality service and consistently managing ~$6K in daily transactions • Designed and launched ‘Drink of the Week’ promotions to enhance customer engagement and personalized experience
• Revamped and managed organic content strategy and communications plan across Instagram, increasing following by 17% while strengthening brand storytelling and audience engagement • Planned and implemented promotional marketing campaigns and designed print and digital assets, including on-site kiosks, to advocate sustainability initiatives and enhance brand visibility within the community • Coordinated event marketing and community partnerships, executing campaigns that combined visual design, strategic outreach, and consistent brand messaging to drive audience growth and participation
• Assessed the needs, values, and interests of incoming Kelley students to guide engagement and participation throughout the program • Appointed as a student panel to inform 80+ campers regarding career and life readiness in college • Mentored campers to build professional networks within the Kelley community to foster effective teamwork during collaborative activities • Facilitated and evaluated case competitions and a Dutch auction simulation to strengthen campers' analytical thinking and problem-solving skills • Supervised 10 campers during program activities and in residential area to ensure a positive learning environment